Felix Kraft
Angestellt, Projektmanager Porsche Tennis Grand Prix / Brand Management & Sponsoring, Porsche AG
Abschluss: Master of Science, Universität Hohenheim
Stuttgart, Deutschland
Werdegang
Berufserfahrung von Felix Kraft
Bis heute 2 Jahre und 11 Monate, seit Juli 2021
Projektmanager Porsche Tennis Grand Prix / Brand Management & Sponsoring
Porsche AG
1 Jahr und 2 Monate, Mai 2020 - Juni 2021
Werkstudent - Brand Management und Sponsoring - Porsche Tennis Grand Prix
Dr. Ing. h.c. F. Porsche AG
- Responsible for several subprojects in terms of planning and implementation of the Grand Prix - Controlling of ticketing processes and management of agencies and suppliers - Acquisition and management of sponsors - Member of the development task force focusing on emotionalizing the event concept, target group expansion, reach and sustainability
1 Jahr und 1 Monat, März 2019 - März 2020
Werkstudent - Planung und Produktstrategie Sonderfahrzeuge
Dr. Ing. h.c. F. Porsche AG
- Active participation in the organization and implementation of international strategy workshops, product presentations and events - Evaluation, planning and communication of Exclusive Manufaktur vehicles as well as options and technical accessories - Preparation of profitability evaluations for future products - Support and preparation in sales planning and pricing in connection with competitive analyses
5 Jahre und 7 Monate, Sep. 2014 - März 2020
Consultant
Junior Business Team e.V.
3 Monate, Jan. 2019 - März 2019
Werkstudent - Customer Management
Mercedes Benz Consulting GmbH
- Support in automotive sector projects with focus on customer management - Assistance in modeling of various E-commerce and Customer Experience processes
6 Monate, März 2018 - Aug. 2018
Praktikant- Product, E-Performance and Smart Mobility Porsche Cars Australia
Dr. Ing. h.c. F Porsche AG
-Assistance in different E-Performance, Smart Mobility and Connected Car related projects for example the development of the strategy for Porsche’s charging infrastructure in Australia - Monthly Sales reporting to Management in order to monitor the performance of Porsche and its competitors in Australia - Continuous monitoring and analysis of Porsche product positioning and competitor activities -Support in Retail price calculations for new and repositioned models including related options and packages
7 Monate, Aug. 2017 - Feb. 2018
Praktikant - Strategisches Produktmarketing
Dr. Ing. h.c. F. Porsche AG- Assistance in market launch planning and the conception of product workshops in dealer launch events - Implementation of competitor and trend analyses - Support in definition, evaluation and positioning of future models as well as the creation of specific marketing concepts
1 Jahr und 1 Monat, Juni 2015 - Juni 2016
Werkstudent - Einkauf und Lieferantenmanagement
Daimler FleetBoard GmbH
- Systematic recording of procurement requests including account assignments - Obtaining and negotiating offers with suppliers and creating orders
1 Jahr und 1 Monat, Mai 2015 - Mai 2016
HR Vorstand
Junior Business Team e.V.
6 Monate, Apr. 2014 - Sep. 2014
Trainee
Junior Business Team e.V.
Ausbildung von Felix Kraft
2 Jahre und 5 Monate, Okt. 2018 - Feb. 2021
Marketing&Management; Masterthesis Beendigungsmanagement Sponsoringbeziehungen
Universität Hohenheim
Masterthesis: Management of the termination of sponsorship relationships - An empirical identification and systematization of influencing factors
4 Jahre, Okt. 2013 - Sep. 2017
Wirtschaftswissenschaften
Universität Hohenheim
Bachelorthesis: The impact of curiosity generating advertising on the attitude and purchase intention towards brand extensions – An empirical study
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen