Fernanda Neves de Moraes Alvares
Angestellt, Senior Manager SEA, Starcom Germany GmbH
Berlin, Deutschland
Werdegang
Berufserfahrung von Fernanda Neves de Moraes Alvares
- Creation of campaigns strategies with performance and budget forecast. - Management, implementation and optimization of campaigns on Google Adwords for PPC/SEM and Youtube Ads focused on digital performance. - Data Driven reporting using Google Ads and Datastudio to analyze business performance across the consumer journey funnel. - Responsible for the growth of clients revenues and budget management. Client: Samsung Germany
1 Jahr und 1 Monat, Feb. 2018 - Feb. 2019
Performance Media Freelancer
Powersafe
2 Jahre und 3 Monate, Jan. 2016 - März 2018
BI and Performance Media Analyst
Vitrio
Creation and optimization of campaigns on Google Adwords, Facebook Ads, and others digital tools for multiple industries focused on digital performance; reports using Google Analytics to analyze business performance from site traffic to conversion; responsible for the growth of clients revenues and budget management; experience in project management for the development and the "Go live"of websites. Clients: Ituran, Western Union, Experimento and TeleHelp
2 Jahre und 4 Monate, März 2013 - Juni 2015
Media Planner
Africa
Advertising campaign planning focused on offline media such as TV, radio, OOH and print; responsible for the all operational processes of the campaign planning made for the client, experience in negotiation with the commercial department of the media vehicles. Clients: Brahma and Budweiser
3 Monate, Sep. 2012 - Nov. 2012
Media Freelancer
Publicis
Support on the advertising campaign planning focused on offline media such as TV, OOH and print; responsible for the all operational processes; experience in negotiation with the commercial department of the media vehicles. Client: Sanofi Aventis
Ausbildung von Fernanda Neves de Moraes Alvares
1 Jahr und 5 Monate, März 2013 - Juli 2014
Digital Marketing
Escola Superior de Propaganda e Marketing
MBA on Digital Marketing
6 Monate, Juni 2010 - Nov. 2010
Marketing
Carrick Institute of Education
Certificate in Marketing
3 Monate, Jan. 2010 - März 2010
English Studies
Impact English College
Business English.
6 Monate, Juli 2009 - Dez. 2009
English Studies
EmbassyCES English Language Training Worldwide
Course taken during my exchange in Melbourne, Australia.
4 Jahre und 5 Monate, März 2004 - Juli 2008
Advertising
PUC-SP
Sprachen
Englisch
Fließend
Portugiesisch
Muttersprache
Spanisch
Gut
Deutsch
Gut