Filip Schwarz

Lead a team of 5 people in international PR campaign concept development and technical search engine optimisation Developed and facilitated strategies for media outreach and on-site content integration Implemented agile practices and Scrum ceremonies into marketing workflow with successful adoption on a long term basis Created reports and monitored international KPIs (Conversion rate, CTR, KW rankings, earnings) Onboarded and trained new employees in digital marketing inter- and cross-departmentally

Prepared investor pitch, supervised successful crowdfunding campaign for first collection sold worldwide Supervised full rebranding, led web developers/designers team for the new website launch Setup PR communication strategy (online/offline) – publications: Monocle, Vogue, Elle, Hypebeast, Highsnobiety,… Planned and executed Facebook ad campaigns Curated organic social media posts (Facebook, Instagram) Organized and video and photo shoots, supervised and consulted BYSJU Presents events

Prepared successful crowdfunding campaign strategy, pitched for project funding (Berlin Startup Stipendium) Setup PR and outreach communication strategy – publications: Wallpaper, Dezeen, Viewpoint, Código,... Developed newsletter agenda and content (400 subscribers with fast growing tendency) Created new website structure and content (incl. SEO optimization, design/photography team leadership)

Developed creative PR concepts with subsequent media outreach Designed and managed onsite/offsite website; executed technical SEO activities Executed PPC (Facebook, Adwords) campaign management; performed weekly/monthly analysis Participated in the social media strategy (organic) development

• Concept Developer • Sponsoring management and Fundraising • Communication and PR Management • Project Management for Design and Identity Development

Developed a concept for a platform for designers focused on lectures and workshops with int. attendance Prepared a sponsor/investor pitch for a governmental investment for 3 years Planned and executed media outreach for local magazines and newspapers Lead and managed a team of web developers and graphic designers building the brand identity

Designed and developed media plans for small to mid-sized clients (70-80k EUR/monthly) Planned media types: TV, online, print, radio, outdoor Managed company strategic accounts (Lidl, Coty, Intesa San Paolo) Prepared thorough competitive and performance analysis

• Blog text copywriting (marketing/media magazines) • Online campaign Analysis

Innovation Management, Product Management, Strategic Management, Fashion Management

Marketing Management, Media Planning & Communication, Fashion Marketing, Marketing Research, Public Relations, Advertising,... Dissertation: Cooperation among Ad and Media Agencies in Media Plan Development (Grade: A)