Filiz Durmaz

-Responsible for the first fantasy football mobile gaming app in Turkey, Social Lig which has 1.7M total user. - Managing product itself and its all communication assests in social media. -Enhancing the product every season with brand new features and launching those, according to market trends and consumer needs. -Leading the collaborations with football partners and long term brand cooperations for making game more attractive to end user with delicated awarding system.

- Responsible for Edible Oil categories’ biggest brand Bizim Yag. - Managing communication plans of brand to reach maximum brand awareness and support brand consumption motivations with utilizing marketing budget effectively - Actualise launches according to market trends and consumer needs. - Mobilising and working with other departments (trade marketing, sales, purchasing etc. ) and liasing with partner agencies for ATL&BTL activities to build broader business strategy; meet the deadlines.

- Responsible for SuperFresh Tuna Fish, Canned Products and Frozen Dessert Categories’ marketing processes. - Leading the new communication and positioning project of SuperFresh Tuna Fish against the leader of that market. - Managing the SuperFresh’s new positioning strategy at frozen dessert category. - Penetrated snack segment in frozen food market for the first time in Turkey with SuperFresh Mozaik.

- Assisting six brands (Scotch-Brite™, Command™, Post-it®, Scotch®, Nexcare™, Futuro™) under 3M Consumer Business Group. - Working closely with sales and trade marketing team members to organize special activities on an account basis. - Collecting and analysing consumer & market insights and competition strategies to make recommendations to business management team. - Leading implementation of new launches, maintain growth in pillar products and animate core catalogue.