Florent de Arriba

I currently work as a brand / creative strategist after moving to Berlin this summer. In this context, I advise the group on different branding topics: purpose, long-term brand strategy, brand platform, brand content strategy... With a turnover of 1,1 billion euros in 2018, Maisons du Monde is one of the French market leaders in furniture & decoration.

Responsible for leading creative teams of copywriters, web designers, motion designers, photographers and video makers, developing strategic & creative guidelines and directing creative work. The main challenge of the work was to find a way to unlock creativity without going off the strategic track and the business objectives.

For many brands, like Renault, Exacompta, Maisons du Monde, JM Bruneau, Europ Assistance, La Poste: — providing editorial content & content strategy advices; — developing creative ideas and concepts for print & web material; — writing clear, persuasive & original copies, including SEO optimisation (in French). During this time, I also worked at the university teaching about written communication, journalistic writing and comic books history (Esdes business school – Lyon).