Francesco Della Vedova

Beside the wide range of tasks involved in managing AdWords accounts (optimization of keywords, ad copies, settings), I developed a few scripts and tools to speed up the team workflow and lessen human mistakes. I quikly became involved full time in the creation and implementation of a tool for automated campaign management (AdWords API, Python, MySQL), that allowed siginifcant scaling up of SEM operations. Other relevant projects included a reporting dashboard for SEM, and tests on bid management

I was responsible for promoting the Avazu Network and the retargeting technology in Europe, specifically focusing on the Italian market. I acted to build strong relationships with our clients and provideed support from the initial stages of contract negotiation to the implementation and performance analysis of campaigns. Additionally, I was in charge of establishing long term relationships with the biggest affiliate networks in Italy.

I was responsible for acquisition of new customer contracts with Australian Power and Gas. - I obtained Team Leadership in the second week of employment - I strengthened my interpersonal and communication skills in English. - I recruited and trained a sales team of two people and was able to develop my leadership skills

I followed the development of a multi-client market research project from questionnaire construction to final reporting. - I applied data analysis skills and improved my skills in Microsoft Excel, PowerPoint and SPSS - I introduced the use of Excel’s Solver feature to my department. I trained my manager and colleagues about the use of the tool in the filling of statistical sampling tables. - I was given complete responsibility to liaise with external data providers for the management of data