Francisco Jaramillo

Responsible for setting the regional vision according to the global corporate objectives: defined the business strategy 2024 - 2027, restructured the commercial GTM and OKR for accelerated growth and international expansion, set up a new TOM and managed the end-to-end operations, secured the financial health for 2023, ensured legal & regulatory compliance, managed the risk policies. Chair of the Country Executive Management Committee. Success story: 2023 financial results were significantly above budget.

Established the branch and managed Solarisbank's operations in the market. Accountable for the financial, commercial, operational, legal, and regulatory execution of the market business strategy. Qualified by the German Regulator and by the Spanish Regulators. MLRO. Chair of the Country Executive Management Committee. Member of the Global Commercial Committee. Member of the Global Product, Technology & Operations Committee. Some success cases: Vivid Money, NodusPay, Finom

Contributed to Marqeta’s international expansion in Europe as one of the senior members in charge of the strategic business development, enterprise sales, marketing and product definition in the banking segment. Created GTM plans and executed commercial activities to position Marqeta as one of the leading digital platforms for payments in the financial institutions space across Europe. Some success cases: Western Union Digital Bank, Raiffeisen Digital Bank, PostFinance Digital Bank.

Responsible for setting and directing commercial development strategies to support licensing / value-added sales, effective marketing activities, strategic partnerships, pricing and revenue enhancement capabilities, client contract negotiations and cost-effective operational delivery for TSYS’ powerful, single platform PRIME solution on a global basis. PRIME solution is a platform intuitively designed to keep issuers / acquirers of electronic payments at the cutting edge of innovation.

Responsible for setting and directing overall market strategies, financial objectives and business plans for South East Europe. Managed strategic relationships with decision-makers at client banks, central banks, regulating entities, and partner companies. Worked in partnership with market and industry stakeholders to provide guidance in the development of the card and payments business.

Responsible for four key initiatives – drive clarity of strategic thinking across all marketing functions; deliver the most appropriate marketing strategy for each market within Visa Europe (in line with medium-term plan); ensure coordination/consistency in marketing planning approach/standards across the markets/functions within the Marketing Division; and interface with the Business Development department and the Corporate Strategy department in Visa Europe.

Brought on board by this world leading provider of IT solutions to companies in the tourism and travel industry (e.g., travel agencies, airlines, hotels, car rental agencies, cruises) to work on project aimed to maximise value for the IPO process. Analyzed global and regional trends and the firm’s strategy, competition and major players in the travel agency sector (and in the electronic payments sector); also conducted analysis of business opportunities by region, market, and client segment.

Directed the strategic business development function for the Commercial Card Unit of American Express in Central Europe – an effort that involved transferring the Corporate Cards franchised business in Central Europe to the proprietary European organization. Developed long-term strategies, and pursued partnership and acquisition opportunities, and initiated/coordinated major strategic initiatives and projects to accelerate aggressive growth of the business in the Central Europe region.

Responsible for business growth, market share, and profitability for the Commercial Card / Business Travel units in Spain. Spearheaded a long-range strategy and held general management authority for sales, marketing, business planning, partnership development, operations, and product development.

In charge of strategic marketing and product development, communications, promotions, and client service functions at two of Ecuador's leading retail banks.

Sales Management and Marketing

General Management

Finance and International Business