Fulvio Sconfienza

(Turin-Italy) Exploiting the extensive media experience built up in the agencies I joined the media team to keep bringing innovation in the FCA EMEA Marketing & Communication organization, with a focus on data-driven campaign analysis and on integration of digital and ATL media planning. Responsibilities: • Media for Alfa Romeo brand : lead of all media strategies for DIGITAL and ATL integrated in all EMEA • Media analytics : monitoring efficiency and effectiveness of communication and media

(Turin - Italy) Senior digital marketing manager and strategist in the FCA EMEA HQ responsible to organize, for the first time in FCA, the cross-brand digital infrastructure across 20 markets and for 5 brands. Responsibilities: • Strategies and guidelines for cross-market activities • Capabilities management of EMEA eco-system • Budget management in collaboration with purchase office and finance • User experience optimizations of all EMEA touch points • Digital Content operations and rollouts

(Turin - Italy) Senior digital marketing manager responsible for creating the first FCA team fully dedicated to digital content. The team of 8 people in FCA EMEA HQ in Turin managed production of central content for all FCA brands. Responsibilities: • Social media content • Product launches • Adv online • Web content

(Turin and Milan - Italy) I was partner in this studio that I created to work for bigger agencies, I was responsible for coordinating a creative team of 6 people working on social content, online adv and corporate websites. Responsibilities: • Strategy: analysed business needs behind key projects and defined communication strategy • Creative direction: led the creative work done by internal team and suppliers • Account management Clients included Auchan, Barilla Group, Linear-Unipol, IBM, etc

(Turin and Milan - Italy) I proposed myself to open a new digital unit within one of the biggest Italian ATL advertising agencies. My idea became the company currently known as ARC (www.arcww.it) with clients such as Fiat, Telecom, Infostrada, TIM, Ciaoweb and more. Responsibilities • Setup of new creative team • Creative Direction • New Business development

(London - UK) Senior designer and creative lead with the objective to lead, stimulate, support and coordinate a team of 15 people during the development of various projects. Clients included : British Telecom, British Airways, Boots and Disney.

(London - UK) Web designer responsible for communication projects developed for clients, such as the British Army, KPMG, MTV, Levi’s, Saatchi&Saatchi, TBWA, CSC, etc

4-year course with subjects that included advertising, marketing, design, photography, history of arts, typography, computer graphics, etc.