Galina Steinke (Ilieva)

- strong focus on new business development - comprehensive understanding of customer needs - leading our customers to a world of new opportunity - thorough knowledge of global services and software portfolios - recognizing appropriate approaches to address gaps to meet customer demands - helping transform the industry - collaborating with both large and multinational organizations headquartered in EMEA - a key contributor in tailoring the global portfolio to address the requirements of the market

- Identifikation, Pflege und Ausbau neuer Vertriebs, bzw. Multiplikatoren-Netzwerke - Akquisition und Betreuung von Energie Effizienznetzwerken gemäß der Initiative der dena - Koordinierung, Betreuung und Umsetzung von Flex-Projekten im Rahmen des Kopernikus-Projektes - Vorbereitung und Durchführung von Messen und Workshops - Verfassen von Angebots-/Vertragsdokumenten - Mitwirkung in der Produktinnovation/–entwicklung - Umsetzung und dokumentieren von Effizienzmaßnahmen - ISO 50001 Zertifizierung

- Entwicklung und Umsetzung der Marketingstrategie inkl. Budgetplanung und Kontrolle - Analyse von Absatzmärkten, Ableitung von Maßnahmen sowie Gestaltung und Umsetzung entsprechender Kampagnen - Suchmaschinenmarketing SEO und SEA mit entsprechender Kampagnensteuerung - Quantitative und qualitative Erfolgsmessung auf Basis gemeinsam entwickelter KPIs - Entwicklung, Planung und Umsetzung von Veranstaltungskonzepten und Messen - Koordination von, und Zusammenarbeit mit externen Dienstleistern

Marketing Consultancy: - participation in various projects for European, governmental, and municipal funding as a marketing expert - development of communication and advertising strategies for NGOs - SEO, e-mail campaigns, direct mailing Project Management: - definition of projects' scope, design of detailed work plan, allocation of resources - development of business plans, budgets, financial forecasts

- management of the marketing department of the company - Russia, Ukraine, Bulgaria ¡V up to 11 employees - creation and allocation of marketing budgets - planning, organizing, leading, and evaluating marketing campaigns - gathering, processing, and analysing of market information (33 countries, 4 continents) - development and production of new goods - events and trade-show management

- advising on the overall communication platform of the company - project management - budgeting - supporting of trade-center openings - PR activities

- clients: 09/09 – 07/10 Henkel, Nissan, Michelin, Infiniti, adidas, Bonev Soft, Voca Consult, GSK; 06/08 – 09/09 Beiersdorf, Mars, adidas, BMW - development and implementation of full marketing strategies for growth on the Bulgarian market - preparation and/or adaptation of various ATL/BTL campaigns, including launch campaigns - media planning, media buying - monthly budgeting, invoicing, internal financial planning/reporting - events management, PR activities

- implementation of the marketing strategy of the company - advertising leaflet – planning, creation, preprint, distribution, evaluation of results (AS200, SAP) - everyday cooperation with different advertising, PR, and media buying agencies - preparation and implementation of various regional and national promotions/campaigns, store opennings, events - yearly budgeting, invoicing, internal financial planning/reporting