Gero Bauer

In charge of Europe incl. entire Russia, Central Asia, Middle East, Africa, North America for sales, order processing and shipping department. Strategic development sales and service activities Developing and broadening the agent network for the sales of sliding table saws Marketing activities, promotions and shows for various countries Analysis of competitors Restructuring sales process 2nd hand machinery Implementation Salesforce CRM

For the Region of Southeast Asia and India Build-up of the Sales- and Service Organisation for the Region Implementation of company vision, mission and strategies Key-account duties for the most important company assets Yearly sales plan and implementation Planning and control of the company cost structure, development of the company personnel Consolidation and build-up of the Holz-Her brand of machinery and services for Southeast Asian and Indian panel customers

Manager of the Optimization Group in China for Raimann, Dimter and Grecon! Building up of the new business field/sector Optimization for the Weinig Group in China Development of a Sales and Marketing Strategies for the chinese market Developing and growing the customer base Training of the chinese Sales Managers as well as agents Building of the agent network for the Weinig Group for the Optimization products in China Observation and analysis of the competition

In charge for all products of the range of optimizing rip-saws for solid wood applications Developing of country specific sales and service activities for the region Quote activties and orderprocessing Training and choaching of agents Attending shows and conducting regional, application specific sales events Competitor analysis, market- and product trends

In charge for the midwest region of the USA. Largest area for special application machinery, single standard machines and complete production lines. Machine quotations and clarifaction of technical issues with HQ in Germany Provision of sales training for Regional Sales Managers and agents Responsible for all advertising and promotion activites of the company Managing the introduction of a new corporate design Creating new brochures, leaflets and video material for the sales team

Special machines for solid woodworking applications that did not exist yet and which we built to customized and tailored end-customer requirements! Pencil machines, Machines for Wine and Whiskey barrrels, Alpine Ski machines, machines for Special plastic profiles, wooden coffin machinery etc.

Strategic European Marketing Strategies for Power Tools Product development for hand held circular saws, overhead routers and orbital sanders Developing marketing strategies for sanding equipment and managing their implementation Competitor analysis and oberservation Investigation of the larger European DIY market sector

Analysis of the production process of the wooden products for European consumer markets General organisation and administration duties Management and monitoring of the purchasing and selling process Assisting in the process of international container shipments Overseeing and organization of the production floor in the factory

Oregon State University / Fulbright Commission Scholarship Marketing and Business Administration Total Quality Management Managing Multinational Enterprises Project Management Computer Assisted Management Entrepreneurship & Innovation Consumer Behaviour 10K Running Class

Focus on manufacturing of woodworking machinery on a global perspective!