Gia Lam

- Strategic and tactical planning, including developing and optimizing paid growth programs - Redefining digital channels to drive demand, pipeline, and revenue - Leading targeted Account-Based Marketing (ABM) campaigns - Establishing efficient lead management processes for sales-marketing alignment - Managing and optimizing HubSpot CRM and marketing automation, including workflows, segmentation, and reporting - Coordinating with agencies, service providers, and influencers

• Creating digital marketing strategy and programs for DACH, US, UK, FR • Budget planning, management and execution • Developing ABM and nurture campaigns + automated workflows • Driving the transition from traditional lead gen to a demand gen model • Driving the marketing inbound pipeline contribution for new business COYO, Smarp and Jubiwee merged and rebranded as Haiilo in February 2022.

• Digital campaign management to drive lead gen • KPI reporting, monitoring and analyzing • Conversion and website performance optimization • Development of marketing automation workflows and lead scoring processes • Collaboration with the Content Creation team & management of digital marketing agencies

• Managing & optimizing paid campaigns across all major search engines • KPI reporting & monitoring • Conversion & UX optimization • Conception of designs & features in online shops • Leading and managing the marketing team professionally + acting as the key marketing advisor for country managers • Instructor for management assistant for marketing & communications

• Planning, implementation and evaluation of performance campaigns for DACH region • Project management for the web shop relaunch • Communication & coordination of service providers (Design & IT) • Budget planning, setting targets for marketing goals and controlling in order to achieve business growth

• Management & integration of SEA activities • Product management • Development & maintainance of new expansion markets

• SEA • Email Marketing • Social Media Marketing

• Maintainance of content-management-system • Direct mailing campaigns • Creating business and sales presentations

• Amazon Seller Central Manager • Writing product descriptions

• Data Management • Responsible for the presentation of the website • Planning & organizing events