Gijs Ettes

- Responsible for GTM (lead gen) strategy and brand implementation - Development & localization of marketing assets (blogs, whitepapers, brochures, newsletters etc.) - Managing the marketing budget, revenue planning and reporting - First point of contact for regional sales specialists in DACH, Benelux, France and US

- Managing the marketing budget (475k), revenue planning and reporting - Content strategy, planning and execution - Leading a team of 5 marketers (3 FTE, 2 freelance) - Rebranding 12 separate companies (including Pulse and CRM Partners) to Fellowmind - Improving URL and Domain Rating to 39 and 63, respectively, resulting in a 25% increase in traffic - Product owner website (optimization) - First point of contact for journalists/media in the Benelux region

- Leading a team of 4 full-time employees and 2 freelancers - Managing the marketing budget (200k), revenue planning and reporting - Development of editorial concepts - Analysis and refinement of (social) content in accordance with relevant KPIs - Planning of campaigns with commercial partners - Coordinating internal workshops to improve team performance

- Leading a team of 3 full-time employees, 2 freelancers and 2 working students - Building the tink brand in international markets (US, DE, NL) - Growing tink.nl traffic from 0 to 5000 unique monthly visitors within 6 months - Developing a content marketing strategy (+ SEO / social media) - Recruiting, onboarding, and training new team members

- Content strategy, content creation and SEO for (B2B/B2C) organizations - Main clients included HP, Intel, AFAS and Radboud University

- Leading a team of 3 full time employees, 2 freelancers and 2 working students - Doubling the traffic of AndroidPlanet.nl and iPhoned.nl in one year to 2.1+ million visitors per month - Maintaining contact with key media partners and advertisers - Analysis and refinement of content in accordance with relevant KPIs - Recruiting, onboarding, and training new team members

- Content creation for various on- and offline tech publications - Copy editing - Social media management

BA International Business Communication (2006-2009) MA Business Journalism (2009-2010) Activities and societies: SVBC BabylonActivities and societies: SVBC Babylon