Hans Lagerweij

• Responsible for leading Albatros Expeditions (2 cruise ships), Albatros Arctic Circle (3 hotels, 3 restaurants, DMC including 2 boats and activity centers), Albatros Adventure Marathons and Albatros Africa (4 safari camps, 3 lodges, 2 DMC’s).

Strategic & Commercial consultancy in Travel & Hospitality. Startup management consultant, Interim Executive, preparing the business for sale, IPO, M&A, turnaround management and international expansion. Specific experience in Adventure Travel, Expedition Cruises, Luxury Cruises and Luxury Tour Operators.

Non-executive director The charity aims to reduce the number of preventable deaths, injuries, & illnesses occurring to people traveling abroad.

Responsible for managing, developing and preparing for sale a privately-owned boutique cruise line start-up, operating two 200pax cruise vessels, with a third new build vessel on order for delivery in 2021.

Provided executive leadership including full P&L for a global portfolio of nine adventure travel companies and eleven brands, ten direct reports, 500+ FTE indirectly, >£200m revenue

Provided executive leadership including full P&L for a North American portfolio of four specialist travel companies and seven brands, six direct reports, 150+ FTE indirectly, >$150m revenue

Managed the global market leader in polar travel, including full P&L responsibility, selling in 52 countries. Five direct reports, 40+ FTE (plus expedition staff, hotel staff and ship crew). >$60m revenue

Managed Sawadee Reizen, a Dutch group adventure holidays company. Full P&L responsibility, four direct reports, 35 FTE plus 180 tour leaders

Based in Barcelona, Spain. Responsible for driving global innovation / NPD projects from idea generation to global implementation including 360 communication concepts and merchandising. Innovation focus: new products, new customers, new distribution channels and new formats. Initiated and developed partership with Adidas, leading to a launch of a co-branded range of products. Area responsibility for Western Europe for shoe & feet care category

Based in Ede, The Netherlands. Responsible for sales of all KC products at Schuitema/C1000, Drug channel (A.S. Watson, Etos, DA-Retail, Schlecker), new channel development and private label for all customers in The Netherlands. Developed and implemented growth plan for drug channel. Developed new channel plan and recruited new customers, e.g. BP in petrol and Action in discount.

Responsible for the categories facial tissues and kitchen towels (Kleenex, Page, Scottex); full P&L, development and implementation of local brand plans. Team leadership (team of four of local based brand managers and two trainees). Main results; (1) “Turn-around” on kitchen towel category in Germany from loss to profit making (2) Double-digit growth of Belgium business (3) Doule-digit increase in gross margin for Holland (4) Development of insight driven category-growth plan for Switzerland

Responsible for development and implementation of category-plan to stop decline of Hakle & Servus market share. 360° Relaunch, including brand positioning, range, product, packaging, advertising and promotional & support plan.

Responsible for brand equity and advertising development, European packaging & design and NPD management (including contacts with R&D and US marketing teams). Coordinator for the strategic Disney-Kimberly-Clark partnership. Also member of the recruitment team for European trainees organising business course, assessment and interviews during assessment center.

Responsible for Huggies diapers and wipes for the Netherlands. Responsible for; development of local brand plan including media, PR, promotions, introduction of product upgrades and budget management. Coaching an Assistant Brand Manager. Main results; (1) Relaunch of the Huggies brand in the Netherlands, at which time an all-time record share was achieved (2) Launched extensive PR-campagne aimed at key-professionals (3) Temporarily replaced marketing manager for 5 months

Responsible for development of local Kleenex brand plan including media, PR, promotions, introduction of product-upgrades and budget management. Introduced Kleenex Balsam in the Netherlands. This is now recognised as one of the most succesful innovation and product launches of KC in the Netherlands Also responsible for 2 European projects (SKU rationalisation and pan-European introduction of Kleenex Balsam tissue boxes).

Sales representative for pubs, cafes, hotels, convenience channel & petrol stores. Afterwards also responsible for sponsorship, promotion and merchandising strategy, organisation of a promotional tour with hostesses and promotional budget control

Interpret financial reports. Use accounting information to make strategic decisions. Perform project appraisals and company valuations. Assess and manage the key drivers of performance and shareholder value.

Strategic leadership, Making strategic choices that drive customer benefit , Developing new and implementable business ideas, Long term future trends influencing tourism and our business, • Fast track high performance team work , Executing strategy, Entrepreneurial thinking

Exchange programme to the ‘Hochschule St. Gallen’ in Switzerland for the CEMS (Community of European Management Schools) Master’s programme

Major: Marketing Management. Subject of master’s thesis: "Responding to Trade Power, Partnerships and the possibilities of Category Management & Efficient Consumer Response". Internships during study at B.A.T. Switzerland, Unilever / Van den Bergh Foods, Akzo-Nobel, KPN