Mag. Heidi Böck

Art Director & Digital Marketing Experte mit über 10 Jahren Erfahrung in verschiedenen Berufsbereichen. Experte in der Konzeption und Gestaltung von Online- und Offline-Produkten sowie Online Kampagnen. Entwicklung von Online-Medienstrategien sowie Gestaltung und Durchführung von skalierbaren Aktivitäten für verschiedene Kanäle und Zielgruppen. Starker Fokus auf inhaltliche Qualität, Analyse und Monitoring.

· create and successfully execute innovative & effective marketing programs including events & trade-shows, webinars, online media campaigns, newsletter campaigns, lead generation programs & promotions with a strong focus on brand awareness · shootings of image films, interviews & demos · live video campaigns & social media coverage at show · control user-generated content production

· develop, execute & monitor a corporate-wide online media strategy · elaborate on target groups, contents & channel KPIs . set-up corporate publishing (blog) / build media- & editorial team · implement employer branding / drive employer enablement · execute social media guidelines

· operate the company’s website & blog relaunch · set-up new digital tool landscape (hubspot / tableau) · establish online media strategy · create inbound marketing campaigns / strong focus on relaunch · cost controlling, quality control of work · work closely with int. stakeholders · integrate with key marketing events

· project leadership for all social media activities · create content, monitor its performance & drive continuous improvements · drive paid posts & social advertisment to engage audience · develop social campaigns to support product & business launches · integrate with key marketing events · measure ROI and success of digital campaigns (organic) · community management & competitor monitoring

· create & execute the full brand relaunch · conceptualization of the a new business website & content · writing of marketing & advertisement texts · creation of promotional campaigns for all media channels · design event endowments

· design of the company‘s visual identity & logo · blog & website design · social media management / design of social media contest · event management & location scouting · image editing, final artwork, prepress of all print media

· design of the company‘s visual identity and logo · blog and website design · social media management · image editing, final artwork, prepress of all print media · writing of marketing- & advertisement copy

· redesign of intranet sites in sharepoint · project documentation & content preparation · image editing, final artwork, prepress of different print media · writing of marketing copy

· design of the online-community website (sap.info) · redesign of SAP SPECTRUM (customer magazine) · redesign of SAP WORLD (employee magazine) · design of all marketing and promotional materials

Oktober 2009 – Juni 2015 Ludwig-Maximilians-Universität, München Thema der Magisterarbeit: Print, Online und Blog – Sprache in drei journalistischen Medienformaten Abschlussnote: 1,7

September 2001 – Juli 2006 Höhere Tech. Lehr- und Versuchsanstalt, Wien Thema der Diplomarbeit: Interaktive Portfolios in Digital Media und Grafik Design Abschlussnote: 1,0