Helena Moreira
Selbstständig, Advertising and Cultural Producer | Communication Strategist, Helena Moreira PR
São Paulo, Brasilien
Werdegang
Berufserfahrung von Helena Moreira
Bis heute 3 Jahre und 6 Monate, seit Jan. 2021
Advertising and Cultural Producer | Communication Strategist
Helena Moreira PR
2 Jahre und 1 Monat, Jan. 2019 - Jan. 2021
Head Of Advertising Producer & PR
be_air agency
Events planner and production, promo activations, brand experience; marketing and advertising production; PR, influencer mkt, strategic partnerships and co-branding. • Converse | MAM Baby | Nadir Figueiredo | Copo Americano
1 Jahr, Okt. 2017 - Sep. 2018
Senior Project Manager - L'Oréal Brasil
Elife
Social CRM management for L'Oréal Brazil brands (La Roche-Posay, Vichy, Skinceuticals, Cerave, L'Oréal Professionnel, Kérastase, Redken, L'Oréal Paris, Maybelline, Colorama, Niely, Garnier, Lancôme, Armani Beauty, Kiehl's).
6 Monate, Mai 2017 - Okt. 2017
Account Manager / PR
B4A (Glambox)
Commercial and PR strategies for beauty brands, mostly hair care. New business, branding development and partnerships with brands like TIGI, Nexxus, SHRD, Amend, Cless Cosméticos, Stephen Knoll, Nazca, Niely Gold.
1 Jahr und 1 Monat, Mai 2016 - Mai 2017
PR & Events Coordinator
B4A (Glambox)
Partnerships with beauty and lifestyle brands, e-comms, influencers and media, according to the marketing and commercial plans. Events and promo activations production. PR and press relationship. Box edition's creative direction.
11 Monate, Mai 2015 - März 2016
Marketing & Events Supervisor
Shopping Pátio Savassi - Grupo Multiplan
Institutional and digital marketing; events and promo activations; customer relationship management.
2 Jahre und 5 Monate, Jan. 2013 - Mai 2015
Social Content Coordinator
Lápis Raro Agency
Planning and strategy focused on digital content, including intelligence reports. Creative writing and social CRM management.
1 Jahr und 9 Monate, Apr. 2011 - Dez. 2012
Social Media Analyst
Lápis Raro Agency
Social CRM, including branding, content planning, promo strategy, creative writing and intelligence reports.
7 Monate, Sep. 2010 - März 2011
Press Officer Assistant
Árvore de Comunicação
Focus on art organizations. I worked with media planning, press release writing, events and interviews attending with the organisation’s spokespeople, media relationship, press clipping and reports.
2 Jahre, Juli 2008 - Juni 2010
Events Producer Assistant
Espaço Comercial Bureau de Comunicação
Events and promo activations prodution, including planning, execution and reports; enterprise blog management.
Ausbildung von Helena Moreira
8 Monate, Apr. 2020 - Nov. 2020
Trends Studies
CRIÁVEL | Bureau de Estilo Renata Abranchs
Coolhunting; Branding; Fashion Studies; Trends Reseach.
1 Monat, März 2020 - März 2020
Negotiation Skills
FGV - Fundação Getulio Vargas
4 Monate, Aug. 2017 - Nov. 2017
Coolhunting: Trends, MKT, Branding
Senac São Paulo
Contemporary Fashion History; Fashion and Anthropology; Trends Research; Consumer Insights; Trends Reports.
4 Jahre, Jan. 2008 - Dez. 2011
Communication & Public Relations
Pontifícia Universidade Católica de Minas Gerais
Organizational Communication; Public Relations; Journalism; Marketing & Advertising. Social Sciences (Sociology, Anthropology, Philosophy, Psychology). Social Media Strategies; Events Production; Negotiation Skills; Trends Research; Photography; Audiovisual Production.
Sprachen
Englisch
Gut
Portugiesisch
Muttersprache
Französisch
Grundlagen
Spanisch
Grundlagen