Heli Sirkiä

Leading a startup concept for an easy to use meal and exercise tracking App that suits people of all ages, also the non-fitness enthusiasts for a healthier and permanent life style change. Defined various target markets in health, wellness and fitness spheres.

I have helped clients in clarifying their intentions to land a dream job, starting a business and increasing brand awareness. I have developed a holistic and values based approach to personal branding and self-leadership called Diamond of Life (ElämänTimantti®). Self marketing is not easy. I offer a highly personalized step by step 3 month coaching process to help you navigate the change and create the baseline for your personal brand and product/service offering online.

This research project focused on the human-centered personal data management and processing of personal shopping and profile data in retail, especially in groceries and healthy meal planning. My task in the team was to explore how the future MyData profile might look like in retail context and how individuals could take a more active role as customers in managing their own behavioral data for better user experience. The project was part of bigger entity, Smart Retail by EIT Digital. www.eitdigital.eu

Summer internship at editorial office of ministry´s intranet. Unit for Communications.

Main responsibilites involved target group analysis and advertising campaign follow-up for clients; conducted the Finland part of a youth media survey (TACT) that analyzed the media behavior of the teens in all Scandinavian countries.

Personal coaching on colors and image; lectured of corporate image based on design management framework. In 1995 translated and localised "CHIC Meine Farben" german Beauty and Style Software for Color Analysis for home use in Finland and found a Swedish distributor for the program. Color and style columnist at Kauneus ja Terveys (Health and Beauty magazine).

International Business