Holger Tilch

Conception, implementation and optimization of integrated performance and branding campaigns B2C and B2B ((SEA, Programmatic Display, SMA, E-Marketing) - Management of digital paid channels -Further development of the online marketing strategy - Conception of sales microsites, landing pages and advertising media - Development and optimization of digital processes for lead generation - Web controlling, customer journey analysis and KPI monitoring - Media planning and preparation of budget recommendations

- Project management of several cross-departmental international projects, e.g. front end design for a new web shop - Project management of technical online projects - Conception, implementation and optimization of integrated performance and brand campaigns (SEA, SEO, Display, Social Media, Affiliate) with focus on B2B lead generation, newsletter permissions and shop visits - Conception of sales microsites, landing pages and advertising media - Control of service providers (web development and media)

- Conception, implementation and optimization of integrated performance campaigns (SEA, SEO, Display, SMA, Affiliate) - Conception of sales microsites, landing pages and advertising media - Development and optimization of digital processes for lead generation - Implementation of marketing automation processes - Web controlling, customer journey analysis and KPI monitoring - Media planning and preparation of budget recommendations (online, offline) - Control of service providers (web development and media)

- Strategic further development of online marketing - Conception, testing and content management of several websites (lifta.de, treppenlift-angebot.de, der-treppenlift.de, ap-treppenlifte.de) - Development of new distribution channels and business areas - Setup, managementans optimization of integrated campaigns (SEA, Affiliate, Display, E-Mail) - Management of extensive SEO projects - Management of service providers - Budget and personnel responsibility (1.5 million €, 3 online marketing managers)

Assistant to the management/ Online Marketing Manager - Management of strategic and operative marketing and sales projects, e.g. Mystery- Shopping to increase the quality of consulting; introduction of sales financing for Seniors in cooperation with Deutsche Bank -Revision of communication and advertising materials -Conception and implementation of a price an product configurator - Development of a online sales career portal - Selection and control of media agencies

Technical control of the sales coordination department - Development of a commission system adapted to new sales targets - Coordination of gastro sales marketing

International Business (Erasmus Master program)

Marketing und Vertrieb, Personal und Organisation, Arbeitstrecht

Online-Projektmanagement, E-Mail-Marketing, Affiliate Marketing, Usabilityanalyse, Online Branding, Texten im Web, Suchmaschinenmarketing, E-Commerce