IVY YEH

Blinkist is an app that gives you the key ideas from bestselling nonfiction books, distilled into powerful short reads or listens for your mobile device. Boost your knowledge and gain new perspectives with the biggest ideas from nonfiction books, presented in a quick, convenient, and memorable way.

- Collaborating with Product Management, Engineering, and User-Research to redefine the online loan application experience - Designing interfaces for various features of the product from initial concept, wireframes, user flows, prototypes, to final implementation - Iterating on, and improving existing features based on research, quantitative data, and business goals - Being part of the Conversion Rate Optimization team to contribute A/B testing ideas and execute on them

- Worked collaboratively with the CTO to shape the new health-tech product’s early-stage experience - Communicated my design ideas in the form of wireframes, prototypes, mockups, and user-flows - Iterated on the user interface and built clickable prototypes for internal reviews and user tests - Worked closely with engineers throughout the implementation stage to ensure a high level of quality in the final product

- Designed responsive-web user-interfaces for the company’s SaaS products impacting millions of users - Worked closely with the UX Manager and Art Director to develop the final look-and-feel of new products - Collaborated with cross-functional teams of engineers, product managers, and marketing specialists - Drove up traffic volume by designing effective marketing campaigns for web, infographics, emails, and other visual material

- Designed a variety of native apps for iOS and Android used by over ten million users including creating the branding and iconography - Proposed improved solutions based on my strong knowledge of iOS’ Human Interface Guidelines and Google’s Material Design Guidelines - Worked closely with iOS and Android developers throughout the implementation stage to ensure a high level of quality in the final product - Developed graphical assets for the app stores, marketing material, and social media channels

Scenario Lab is the first independent, full-blown design research firm that has ever been established in Taiwan. - Helped the product team design the company products by collecting interesting stories of human society - Participated in design-thinking workshops and research

User experience design / Product design / Design thinking

Full-tuition scholarship