Ignacio Lagos Ruiz

• Possessed expert knowledge of competitive and third party products and translated knowledge into business strategy • Setting each project's workflow, schedule and deliverables • Maintained account information accuracy by communicating frequently with account executives and sales team • Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms, resulting in successful campaign launches and performance

I helped introuduce not only Sizmek Products to our Miami Clients, by giving two in-person conferences at company events, but also helping them embrace new technologies as HTML5, Dynamic Creative, Verification and more. I had the opportunity to create strong ties with Pan-Regional VIP clients, such as Netflix, Samsung, P&G, HAVAS, HBO, Colgate, Microsoft and more. Because of this, I had great business opportunities that helped both the client and Sizmek to serve better performing campaigns.

• Reception of raw digital materials from the agency's clients, preparation, adaptation and programming of creative flash ads, richmedia and video ads, for online advertising campaigns. • Assistance in ad-serving for the trafficking and implementation team. Fixing of creative ads, and adaptation for different ad-servers and specifications. • Implementation and QA. • Research of SocialMedia, Mobile and Richmedia advertising, generating new business opportunities for our clients.