Igor Makarov
Bis 2020, Digital Marketing Manager, Louder.me
Genève, Schweiz
Über mich
Google, Semrush & HubSpot Certified Marketing Automation Senior Specialist with over 7 years of experience in global corporations and start-ups. Well-versed in developing and executing data-driven marketing plans, strategies, and digital advertisements, as well as managing marketing budgets in excess of 6 figures, using search and display ads, social media marketing, mobile marketing, and SEO marketing. Through research, optimization, and comprehensive understanding of marketing technologies, I was able to attract 200K users and 500K mobile downloads while cutting advertising expenses by 23%. I believe in continuous learning and improving skills “To infinity and beyond”. For me, data and analytics are the first before implementation. I enjoy seeing how business grows through my efforts and influence. My opinion is that teamwork is essential for business improvement and personal growth, sharing common achievements and best practices!
Werdegang
Berufserfahrung von Igor Makarov
Bis heute 3 Jahre und 11 Monate, seit Juli 2020
Founder
Skamo Beats
Create a business strategy and marketing plan for a successful launch and expansion to 320+ customers with a high retention rate through product quality and a positive customer experience.
Bis heute 4 Jahre und 4 Monate, seit Feb. 2020
Product Marketing Manager
Louder Hub
Build and manage a cross-functional team. Developed and manage strategy for new projects before launching and support after launching. I was responsible for all channels of customer acquisition and communication. I attract and communicate with new partners for creating a new channel of income for the company.
2 Jahre und 7 Monate, Aug. 2017 - Feb. 2020
Digital Marketing Manager
Louder.me
Planning and managing budget and multi-channel marketing company for 2 customer segments - musicians for web and listeners for mobile. Integrate analytics and marketing tools for measuring and Optimization. I analyzed product and marketing data to provide useful insights for product team to improve features, customer journey, and marketing overall. create ASO strategy for mobile app And SEO for web to decrease user acquisition costs.
11 Monate, Okt. 2016 - Aug. 2017
Digital Marketing Intern
Infomir
Research new opportunities to improve existing digital marketing companies by researching competitors, industries, customers, related keywords, and so on. I analyzed data and create reports with insights for stakeholders to improve overall strategy.
Sprachen
Englisch
Fließend
Russisch
Muttersprache
Ukrainian
Muttersprache
Französisch
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