İrem Sancar

• Convincing more customers to book a premium package on our platform. • Search engine optimization (SEO) with a focus on off-page optimization, especially building backlinks Conversion rate optimization • Influencer marketing •Book & manage Facebook campaigns

• Research and segmentation studies for a wide range of confectionery categories and product launches. • Execution of the ATL-BTL connected online/offline campaigns. • Market and performance tracking, portfolio management, pricing and forecasting. • New brand architecture development and 360-degree campaign creation. • Responsible for the cake brand Luppo. • Responsible for gift chocolate and candy category brands. • Responsible for Private Label projects in the local market. (%14 of annual turnover)

• Channel strategy development and implementation of all in-store activities to improve customer satisfaction for snack brands (Lay’s. Ruffles, Doritos, Cheetos, Çerezza). • Ensure the desired product benefits and brand values were properly communicated by creating planograms for different customer segments. • Assisting the sales team incentive grant processes.

Degree Title: Industrial Engineering Thesis: A Methodology For Integration of Ergonomics and Total Quality Management for Company Strategies GPA: 3.06/4.00 (German equivalence: 2.0)

- Erasmus Student - Technical University of Denmark (DTU) in Spring 2013 - High Honor Student certificate in Fall 2014 and Spring 2011 - Honor Student certificate in Fall 2013 and Fall 2011 - GPA: 3.21/4.00 (German equivalence: 1.7)