Isabella Rosier

- International Online Marketing - Social Media Marketing (Facebook, Youtube, LinkedIn, Instagram) - Content Creation

Unterstützung des Marketing Communication Managers im Merck Innovation Center bei der Umsetzung diverser Online- als auch Offline-Marketingaktivitäten und Kommunikationsmaterialien. Zu den Aufgaben zählten die Redaktionsplanung, das Content-Management in Form von Contenterstellung und Upload der Inhalte sowie deren visuelle Gestaltung in Zusammenarbeit mit externen Dienstleistern. Projektmanagement Umsetzung Imagebroschüre mit digitalen Inhalten.

(Digitales Marketing): Support of media relevant advertisement events via management of social networks; Management of communication between agencys and product managers. (Brand Management): German market and customer analysis & research; Providing support in product specific areas such as design, logistic; new product innovations, B2B communication; Further knowledge into Nielsen Answers databank:

Assisting the Associate Product Manager concerning a new project, principal tasks were to provide support in strategic and project management tasks as well as to give future recommendations for the project after indepth analysis

Preparing an internal B2B communication on biologicals to the Asia-Pacific area, analysis of sales figures, preparing and follow up of the Global Marketing Workshop

Major in Marketing, Strategy, and Entrepreneurship

Courses in the area of: European Union and World Politics, Public Relations, Project Management, Advertising

Courses in the Area of: Economics, Corporate Finance, Accounting, Controlling, Taxtation, Consulting, Strategy, Marketing, Personal Development, Organizational Behavior, Leadership, Ethics, Spanish

English, Algebra, American Government

English, Social Sciences