Iulia Ionescu

Develop and implement strategic approach to ensure sustainable growth in turnover and associated profit margin for pan-European accounts featuring over 100 client plants and a budget of over €25M. Build right MRO strategy by understanding current challenges and designing the path to achieve a consistent European vision thru TCO approach. Maintain seamless coordination of internal and client structures with a focus on linking capabilities of operations, account managers and sales directors.

Leveraged in-depth knowledge of country’s business environment to develop and implement the business growth strategy and strictly coordinate country-wide activities of the sales team. Directed daily activities over 70 sales and operations personnel across 7 branches, ensured optimum oversight of major accounts, liaised with suppliers and effectively managed stock levels.Facilitated integration of all facets of the Romanian operation into the company’s European strategy.

International certified trainer for: • Professional selling skills • Professional selling skills coaching • Professional prospecting skills • Professional sales negotiation • Successful presentation • Winning strategic accounts

Built entire company in Romania from scratch and closely studied the business environment to design and implement a powerful business development strategy. Planned and executed sales strategy and tactics and personally coordinated all sales in Romania. Ensured rapid development of strong relationships with existing regional dealers to drive business growth and identified, recruited and developed new dealers. Formulated and managed budgets and conducted all contract negotiations.

• Trainer for Project management • Project management Software • Project management -design & Implementation

• Train the trainers • International certification for Sales curricula/ project management/ Key Accounts Management

FINANCIAL MANAGEMENT/ DECISIONAL MANAGEMENT

Specialized in Organizations & Military Sociology