Jack Elliott

• Created and managed end-to-end Digital Marketing, Digital Sales and Digital Business Development lifecycles which blend ATL, BTL, analytics, team management, agency management, conversion optimisation, mobile and social media. • Established new analytics methods to understand the outcome of existing digital marketing and lead generation campaigns to create new, highly targeted and segmented marketing campaigns.

• Played key role in setting up 5-year marketing, digital and PR plans. • Instrumental in launch of American Express' Mobile and Social Media presence, including first end-to-end mobile-optimised communication strategy in the Middle East. • Enhanced ROI from company’s marketing budget by 56%, including improvement of online acceptance of American Express Cards in the region while increasing email and mobile penetration rates by 12%.

• Reduced cost per acquisition by 21%. • Improved organisational presence and developed marketing collaterals and teams across 3 countries within the EU. • Developed and implemented international marketing strategy with a budget of £8 million, incorporating online and offline marketing channels. • Defined and implemented SEO, SEM (PPC), Social Marketing, Affiliate Marketing, Press advertising and analytics strategies for multilingual websites with a total page view of 400+ million.

• Increased ROI for clients by 960% while spearheading operations through a team of junior and senior consultants across 10 different client campaigns, with a budget of £5+ million. • Developed and implemented SEO, SEM, Social Media, PR, Online Video and Analytics tracking and implementation models as well as their strategies.

• Accomplished turnover of £75,000 within a short span of time. • Acquired significant exposure in working on budgeting, logistics, and communications. • Involved in marketing of digital media products, portable devices and computers.