James Glazebrook

Responsible for running global Facebook Pages for three premium beverage brands • Contributing to the creation of regularly updated strategic editorial plans • Research and development of daily social media content, searching for and optimising photos, and writing statuses, engagement questions and other copy • Engaging with the community and providing excellent customer support • Acting as point of contact for the brand and its digital agency, promoting their activities and events

• Part of the advisory board responsible for shaping the theme, selecting the topics, suggesting speakers and curating events of Social Media Week Berlin 2012 and 2013

• Developing analysis products for a range of clients, from confectionary brands to carmakers • Monitoring and analysis of social media, online and “traditional” media, using the results to generate actionable insights • Creating and updating regular reports that translate quantitative and qualitative data into recommendations and plans, and editing those produced by others • Clients include Hyundai, Cadbury, ITV, BIOTRONIK, Open University, National Museums Scotland, Scottish Natural Heritage and more

• Writing for and editing blogs and websites about music, travel, sex and social media • Producing content about social media for Press Index’s company blog. In the first three months, site visits rose 400% and newsletter subscriptions (the ultimate goal) increased by 70% • Co-founder and editor of überlin, one of Berlin’s most popular English-language blogs • Location reviews, city guides and features for Berlin Unlike, Slow Travel Berlin and more

• As part of a WPP cross-agency team, I developed and executed social media strategy • Managing my client’s community on Facebook, Twitter, YouTube and in forums • Active listening to conversations to identify opportunities for coverage and engagement • Blogger outreach: developing contact strategies, building relationships with bloggers and providing them with interesting, relevant content

• Various roles in leading UK media monitoring and analysis agencies • Developed and managed a media evaluation platform and an award-winning social media monitoring service • Managed a team of 20 freelance and in-house analysts, and oversaw a doubling of revenue from 2007 to 2009 – making analysis the most profitable part of the agency’s business • Responsible for relationships with valuable clients and suppliers, including direct competitors and overseas agencies