Janina Hebe

- Providing digital trainings on behalf of GOOGLE (via live streaming) & content creation - Consulting & coaching on digital solutions, digital marketing, Google Ad Solutions - Facilitating workshops project-wise with digital training agency “Upskill Digital” London

- Designed & delivered collection & product trainings for retail teams in EU/Asia/U.S. - Executed brand- & on-boarding training (i.e. store opening in Soho, NY) - Developed strategically annual training plan according to marketing & sales plan - Developed & implemented digital training tools: E-Learning / LOEWE-Learning App - Organized brand events, travelled 60% for executing the trainings in Europe and the U.S.

• Spanish National Winner of Brandstorm 2019: An innovative competition with students from all over the world (+ 40,000 participants) • Creation of a disruptive product & development of its whole business plan (360° perspective) • Representing L ́ORÉAL Spain in the Global Finals in Paris, May 2019 • Multiple trainings & working closely with the L´Oréal Trade Marketing-, Marketing-, Digital Marketing-/ Branding & Finance and Business Department to develop our innovation

- Wrote brand content & press releases; managed key media/press relationships - Organized marketing action & key promotional events in line with sales KPIs - Planned, coordinated PR-campaigns & marketing projects; analyzed & reported reach https://www.lvmh.com/houses/wines-spirits/

Planning and executing events concerning the creative aspect together with my team (i.e. editorial frame & cinematic reporting coverage of events), travelling through Germany (40 %) Creating and managing the cinematic frame of events and awards presentations

Producing corporate films as a team leader (TV production, global TV campaigns, image films, films for events, social media) and supervising the production process (editorial concept, shooting, post production/editing) Developing winning brand strategies, consulting clients concerning medial performance/public image

Collaborated to produce corporate films and event films (i.e. writing storyboards, organizing shoots, shooting with the team, interviewing, supervising postproduction) as well as global TV campaigns, reports and cinema advertisings Joined and managed media trainings for politicians or CEOs, Berlin and Munich

Researched, wrote and published articles about lifestyle Learned to manage multiple projects in a fast-paced environment Visited press days, press events and exhibitions

Subedited and wrote articles and prepared interviews (themes: luxury and lifestyle) Gained first experiences in journalistic skills Joined press days and events Acquired understanding of the leading luxury markets

Administrated and advised students and their families in questions about university life Learned how to apply one´s voice properly and got rhetorical lessons and trainings in conflict resolutions

Wrote press releases Supported the PR agency in monitoring and administrating clippings Learned how to work concisely to adhere to deadlines

Methodology of Journalism, Journalism research, Recipient Research, Research in Media Content, Public Relations work, PR-Concepts, Digital Media, Media and Communication Economics GPA: 1,5