Jeanette Okwu

As the Global and Regional Business Director, I set the Global vision for how digital works across the customer journey to meet business objectives, and manage the teams in 27 markets responsible for creatively executing this vision.

As the Global and Regional Business Director, I set the Global vision for how digital and social works across the customer journey to meet business objectives, and manage the teams in 24 markets responsible for creatively executing this vision.

Develop and implement creative content and social marketing strategies, optimize department processes, ensure successful program development and execution across all relevant social media platforms. Manage client relationship and projects from inception through lifecycle.

Develop Digital Integration and Social strategies, lead the new media team in creative strategy development for all digital initiatives from mobile marketing programs to social networking sites.

Researching and establishing the first consumer behavior profile of the affluent customer in focus groups in Germany, England, Asia, USA using especially developed psychological profile matrixes. Customer profiling for Daimler Chrysler, AMG(Mercedes) and Mercedes Benz China.

The California Institute of Social Business (CISB) in collaboration with Professor Muhammad Yunus was established as part of the California State University, Channel Islands’ commitment to prepare students for the world they will inherit upon graduation. The California Institute for Social Business is the first of its kind and will serve as a catalyst for similar institutes introducing students to the challenge of poverty and environmental problems and teaching them to create market based solutions.

Executive Producer for lifestyle and fashion show “LIFE – die Lust zu leben”. Developed and produced the one hour prime time program on location in various countries all over the world (Australia, Tanzania, Spain …). Supervised cross promotion in house and in magazines and newspapers.

Responsible for TV Finance and business operations “The Academy Awards in Hollywood”. (First live production of the Academy Awards in Germany) MAX TV. Supervised the departments – TV Business Office (Finance and General Management), Planned and operated Studio Facilities.