Jennifer Caroline Baum

Teamlead: Talent & Performance Management, Employer Branding, Recruiting

SuccessFactors Project lead: Succession and Development & Performance and Goals Process Owner for Performance Management Process Strategic management for competitive advantage roles Corporate projects in the field of Talent and Performance Management

Recruitment processes & optimization Recruitment tools & concepts Recruiting Strategy

Performance Management redesign High Potential identification tools

- In charge of designing and developing Employer Branding/Recruitment strategies/channels/processes - Expertise in Social Media for Employer Branding - Project Management (national/international) - Planning, organizing and attending national and international on and off-campus recruiting events - Development of an international Facebook strategy - National Campus Marketing - Responsible for advertisement management (print and online)

- System-based recruiting and pre-selection of candidates - Project management and coordination of various client accounts - Created and monitored job profiles

- Editorial department ‚Life’ TV magazine / Editorial department ‚Explosiv’ TV magazine - Responsible for content research / content development - Conducted interviews (with/without camera) - Assistant Supervisor of video shorts (pre-selection of scences, review fine cut etc.) - In charge of shooting schedules

- Selected participant for Marketing-Trainee program (12 months) - In charge of Project Management for Direct Marketing - Agency management for creation of promotion material - Maintained customer database and formulated monthly KPI reports

- Joint team in pre-poduction for live, primetime television show - Casting Assistant - Prepared briefings and manuals for editorial department, director and talents - In charge of follow-up services and reports on TV ratings

- Further development of writing skills (radio announcements) - Developed and executed interviews/polls - Edited interviews/direct quotes - Represented editorial department at press conferences

- First experience in hands-on writing for news department - Conducted interviews - In charge of press reviews, press screenings

Master Thesis ‚Product launch for IMC Toys S.A’ (best in class): Concept writing, market study, financial analysis, promotion etc.

Diploma Thesis in cooperation with Jung von Matt/relations Core Subject: Marketing Management