Jennifer Bishop
Bis 2023, Communication Strategy My BMW App, BMW Group
München, Deutschland
Werdegang
Berufserfahrung von Jennifer Bishop
We emotionally transform our employees into brand movers for our BMW Group brands
Communication strategy set up and implementation for My BMW App.
Business strategy set up, global alignment and committee control for My BMW App.
Global Rollout BMW Web platform & Web features (e.g. Car configurator, Stock Locator, Need Analyzer, CRM forms) and digital sales instruments (e.g. Online Sales) into more than 130 BMW marktes. Market Manager and Business Performance Coach for Web & Digital Commerce for live markets, Region Asia. Global Market Coaching & Training program set up and steering. Process optimization, implementation and service provider steering for global Market Management and Business Performance Coaching.
Motorshow project lead.
Global rollout of BMW Web platform, Website features & Car configurator: Rollout activities including e.g. global requirements management and market analysis, detailed project planning and interface steering, constant market and agencies activities control and management reporting, interface and technical clarifications, E-2-E testing set up, Go Live planning and steering, after Go live support...
Project management MINI Colouring System (Cosy) Website Renderings for Online configurator.
Projects: MINI International magazine; Event evaluation MINI E; Communication material conception; Organisation of international conferences; Steering of film productions; Service provider steering; Management assistance
2 Jahre und 2 Monate, Apr. 2007 - Mai 2009
Store Management
Villa Gaia Cashmere
3 Monate, Jan. 2007 - März 2007
Internship Event Management, abroad
c2 Barcelona
Event organisation and customer care in spanish, english and german language in a spanish language school.
Ausbildung von Jennifer Bishop
2007 - 2010
BWL
Schwerpunkt Sportmangement / Eventmanagement, Fachhochschule für angewandtes Management Erding
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Fließend
Spanisch
Gut