Jennifer Bishop

Bis 2023, Communication Strategy My BMW App, BMW Group

München, Deutschland

Fähigkeiten und Kenntnisse

Zuverlässigkeit
Zielstrebigkeit
Teamfähigkeit
Digital Marketing
Eventmanagement
internationale Erfahrung
Steuerung von Dienstleistern
Digital Commerce
Product Owner
Market Management
Rollout
Globalisierung
Web
Global Project Management
Intercultural competence

Werdegang

Berufserfahrung von Jennifer Bishop

  • Bis heute 1 Jahr und 4 Monate, seit März 2023

    Head of Brand & Customer Institutes

    BMW Group

    We emotionally transform our employees into brand movers for our BMW Group brands

  • 2 Jahre und 5 Monate, Nov. 2020 - März 2023

    Communication Strategy My BMW App

    BMW Group

    Communication strategy set up and implementation for My BMW App.

  • 4 Monate, Aug. 2020 - Nov. 2020

    Business Strategy My BMW App

    BMW Group

    Business strategy set up, global alignment and committee control for My BMW App.

  • 10 Monate, Okt. 2016 - Juli 2017

    Market Manager Web & Digital Commerce

    BMW Group

    Global Rollout BMW Web platform & Web features (e.g. Car configurator, Stock Locator, Need Analyzer, CRM forms) and digital sales instruments (e.g. Online Sales) into more than 130 BMW marktes. Market Manager and Business Performance Coach for Web & Digital Commerce for live markets, Region Asia. Global Market Coaching & Training program set up and steering. Process optimization, implementation and service provider steering for global Market Management and Business Performance Coaching.

  • 11 Monate, Dez. 2015 - Okt. 2016

    BMW Group Motorshows

    BMW Group

    Motorshow project lead.

  • 3 Jahre und 10 Monate, März 2012 - Dez. 2015

    Rolloutmanagement BMW.digital Web platform

    BMW Group

    Global rollout of BMW Web platform, Website features & Car configurator: Rollout activities including e.g. global requirements management and market analysis, detailed project planning and interface steering, constant market and agencies activities control and management reporting, interface and technical clarifications, E-2-E testing set up, Go Live planning and steering, after Go live support...

  • 1 Jahr und 1 Monat, Feb. 2011 - Feb. 2012

    Online project management MINI Brand Management

    BMW Group

    Project management MINI Colouring System (Cosy) Website Renderings for Online configurator.

  • 1 Jahr, Juli 2009 - Juni 2010

    Internship MINI Brand Management

    BMW Group

    Projects: MINI International magazine; Event evaluation MINI E; Communication material conception; Organisation of international conferences; Steering of film productions; Service provider steering; Management assistance

  • 2 Jahre und 2 Monate, Apr. 2007 - Mai 2009

    Store Management

    Villa Gaia Cashmere

  • 3 Monate, Jan. 2007 - März 2007

    Internship Event Management, abroad

    c2 Barcelona

    Event organisation and customer care in spanish, english and german language in a spanish language school.

Ausbildung von Jennifer Bishop

  • 2007 - 2010

    BWL

    Schwerpunkt Sportmangement / Eventmanagement, Fachhochschule für angewandtes Management Erding

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Fließend

  • Spanisch

    Gut

Interessen

Golf
Skifahren
Digitale Vertriebsstrategien

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