Jennifer Kaiser

Brand Manager OTC Aspirin, Analgesics, Clarityn

Consumer Care OTC

- Koordination & strategische Planung des Bereichs Digital Marketing - Planung und Umsetzung von Werbekampagnen zusammen mit den Fachbereichen und externen Werbeagenturen - Konzeption, Entwicklung und Begleitung digitaler Kampagnen - Betreuung von Kooperationen und Gegengeschäften

- Planning and execution of promotional online and offline measures - Search Engine Optimization and Marketing - Preparation of advertising texts in German and English - PR, partner- and customer communication - Textual responsibility for advertising and information material, website, and Social Media channels - Planning and coordination of exhibitions and events - Newsletter Management - Website Design and Maintenance

Scientific Project Employee; Lead EU project between the STI Innsbruck and the University Spin-Off seekda GmbH.

Supporting the ANTO team in Brussels in Media Relations and (e)Marketing activities to promote Austria as a touristic destination in Belgium.

Working at the Hotel Ibis Alcorcón-Mostoles at the Reception and in the Back Office

Focus: eTourism (eMarketing, Information and Communication Technologies) Master Thesis: "Critical Success Factors of Automatic Semantic Content Analysis for Social Media Monitoring" Specializations: Sport & Health Tourism, Meeting & Events, Arts & Culture Tourism, Luxury & Upscale Tourism

Specialization: Meetings & Events, Arts & Culture Tourism, Sport & Health Tourism. Bachelor Thesis 1: "Success Factors of E-Mail Marketing in the Airline Industry" Bachelor Thesis 2: "Direct and Indirect Influence of Tertiary Prevention Health Institutions on Tourism"