Jennifer Matthews

Bis 2008, Manager, Marketing and Communications, Pacer International

Orinda, Vereinigte Staaten

Fähigkeiten und Kenntnisse

Marketing
Communications
Media and Public Relations
Agency and Vendor Relations
Internet
Digital
Online
Website Development
Social Media
Web 2.0 Strategy and Tactics
Blogs
Trade Show
Events
Newsletters
Email Management
Collateral
Creative Development
Presentations
Webinars
Videos
Copy Writing
Editing
Concepting
Advertising
Promotions
Budgeting and Tracking
Positioning and Messaging
Brand and Identity
Marketing Plans
Proposals
Creative Briefs
RFPs
Contract Negotiation
Trademarks
Metrics & ROI Analysis
Proficient in MS Office
Word
Excel
Access
PowerPoint
WebEx
Visio
Outlook and Lotus Notes
MS Project
Adobe Photoshop
Illustrator
InDesign
Acrobat
CMS
HTML
Google Analytics
SEO
SEM
CRM

Werdegang

Berufserfahrung von Jennifer Matthews

  • 2 Jahre und 6 Monate, Juli 2006 - Dez. 2008

    Manager, Marketing and Communications

    Pacer International

    Responsible for the development and implementation of strategic and tactical online and print marketing, communications and public relations programs and content.

  • 5 Monate, Sep. 2005 - Jan. 2006

    Manager, Marketing

    Ettore Products

    Responsible for the development and implementation of strategic and tactical online and print marketing, communications and public relations programs and content.

  • 2 Jahre und 7 Monate, Juni 2002 - Dez. 2004

    Manager, Marketing

    Amalfi Collection

    Responsible for the development and implementation of strategic and tactical online and print marketing, communications and public relations programs and content.

  • 1 Jahr und 7 Monate, Okt. 2000 - Apr. 2002

    Manager, Marketing

    Spotmagic

    Produced promotional interactive web episodes and series. Integrated client brands into interactive web series providing additional channel distribution.

  • 11 Monate, Sep. 1999 - Juli 2000

    Manager, Development and Production

    Fox Television - WebMD Television

    Developed and produced broadcast TV series and specials along with parallel website content. Aligned broadcast content with brand, audience and advertiser interest, website, and public/media relations initiatives.

Ausbildung von Jennifer Matthews

  • 4 Monate, Feb. 2009 - Mai 2009

    Strategic Marketing 2.0–Social Media and Other Innovative Technologies

    U.C. Berkeley Extension

  • 2 Jahre und 9 Monate, Sep. 1991 - Mai 1994

    Cinema-Television Production

    University of Southern Calfornia

    Story Development Writing/Editing Film & TV Development & Production

Sprachen

  • Englisch

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Interessen

Web 2.0 Social Media Evolution
Photography
Snow Skiing
Travel
Gardening
Yosemite
Tahoe

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