Jens Lappoehn
Angestellt, Marketing Lead D/A/CH, Indeed.com
München, Deutschland
Werdegang
Berufserfahrung von Jens Lappoehn
10 Monate, Mai 2020 - Feb. 2021
CEO / Lead New Business
VW GIS AG / CARIAD SE - VW AG Group companies
Building a company for the development, implementation and sale of digital and data-based products and solutions across all Volkswagen Group brands and regions.
3 Jahre und 11 Monate, Juni 2016 - Apr. 2020
Geschäftsführer & CMO
Telefonica Deutschland NEXT GmbH
In charge of the corporate start up Telefónica Germany NEXT GmbH as a 100% subsidiary of Telefonica OHG using Big Data analytics and the Internet of Things to empower businesses with data driven insights. Responsible for P&L, development of data driven business models and solutions, data analytics, go-to-market and sales. Addressing various industry segments, e.g. public and private transportation, aviation, automotive, retail.
1 Jahr und 8 Monate, Okt. 2014 - Mai 2016
Director Transformation & Omnichannel Management / Geschäftsführer Retail GmbH
Telefónica Germany GmbH & Co. OHG
Responsible for commercial planning and performance management across all P&Ls, channels and brands, definition and implementation of omnichannel strategy, shopper and trade marketing, sales and service support, commission management. Leading digital / retail transformation initiatives. 2014 (6 month): Telefónica’s consumer unit lead in the merger project between Telefónica and E-Plus,
2 Jahre und 3 Monate, Juli 2012 - Sep. 2014
Vice President Omnichannel Management
Telefonica Germany
3 Jahre und 3 Monate, Jan. 2009 - März 2012
Head of Marketing Mobile o2
Telefonica Germany
Responsibility for all mobile product lines. Management of new customer acquisition, development of products and propositions, definition of marketing shouts and campaigns. Sales steering across all offline and digital channels, incl. management of subscriber acquisition costs, commercial margin and customer lifetime.
1 Jahr und 10 Monate, März 2007 - Dez. 2008
Director Marketing
FONIC GmbH (a Telefonica company)
Responsible for all marketing disciplines, including brand creation and management, new and existing customer management, online business, media-planning and retail marketing.
2 Jahre und 2 Monate, Jan. 2005 - Feb. 2007
Leiter Content & Segment Marketing
o2 Germany GmbH Co. OHG (a Telefonica company)
3 Jahre, Jan. 2002 - Dez. 2004
Project Manager Corporate Strategy
AVAYA Tenovis
Responsible for leading strategic projects, M&A activities and strategic planning. Programme management for the re-structuring programme together with the private equity company KKR to prepare the successful sale to AVAYA
1 Jahr und 6 Monate, Juli 2000 - Dez. 2001
Management Consultant
MCN Managment Consulting Group
1 Jahr und 5 Monate, Feb. 1999 - Juni 2000
Projektleiter
Schmidt und Kaiser Kommunikationsberatung
1 Jahr, Feb. 1998 - Jan. 1999
Consultant
KPMG Consulting
Ausbildung von Jens Lappoehn
Bis heute 4 Jahre und 11 Monate, seit Aug. 2019
IoT: Business Implications and Opportunities (6 week executive program)
MIT Sloan School of Management - Executive Education
5 Monate, Sep. 1994 - Jan. 1995
Business Administration and International Economics
University of Keele
5 Jahre und 10 Monate, Okt. 1991 - Juli 1997
BWL
Christian-Albrechts-Universität zu Kiel
Marketing, Innovationsmanagement. Psychologie
Sprachen
Deutsch
Muttersprache
Englisch
Fließend