Jessica Rainalter

Leading SKIM's business and team in the DACH region. SKIM is a global insights agency helping companies thrive by understanding decision-making. We know how our changing environment influences decisions for consumers, healthcare and B2B professionals. What sets SKIM apart is the combination of decision behavior expertise + rigorous choice-modeling roots + a thorough understanding of our clients' challenges. The result? Practical recommendations that can help propel our clients' business forward.

SKIM is a global insights agency helping companies thrive by understanding decision-making. We know how our changing environment influences decisions for consumers, healthcare and B2B professionals. We adapt research techniques to address this new reality. What sets SKIM apart is the combination of decision behavior expertise + rigorous choice-modeling roots + a thorough understanding of our clients' challenges. The result? Practical recommendations that can help propel our clients' business forward.

Ipsos Marketing Quantitative market and marketing research for clients from the FMCG sector Brand equity, pricing (including price conjoint), innovation research, pack & product research

Ipsos Marketing Quantitative market and marketing research for clients from the OTC, health and FMCG sectors Brand equity, pricing (including price conjoint), sales force effectiveness, U&A, innovation research

At PAYBACK I established and developed the intl. market research. I supported the launches of PAYBACK in new countries by commissioning locally conducted ad-hoc research (LatAm, Europe and Asia) and acted as consultant in market research matters for the launched countries (Mexico, India, Italy). I conducted studies in Germany through the PAYBACK Online Panel for internal departments and external clients (FMCG, retail, etc.) or by buying fieldwork from external providers (CATI, mystery, quali).

PAYBACK Italia was a start-up to implement the German success model in Italy, patronized by AmEx. The multi-partner loyalty program entered the arket on 30th Jan 2014 with 5 main launch partners. I was responsible for: a) Brand Marketing and implementation of Global Brand Guidelines; b) Development of a cross-media ATL Campaign (TV, radio, print, partly social media and email/LCM); c) PoS Marketing Material for 4.000 PoS in Italy; d) First steps in developing the media plan and PR strategy.

Publication 'Bilanzkennzahlen der Südtiroler Unternehmen - 2003-2008 - Indici di bilancio delle imprese altoatesine - 2003-2008'

Marketing, strategic management, multinational business finance, managing information systems and corporate finance

General management, general and financial mathematics, Italian and European civil and public law, accounting, economics, statistics and corporate strategy; Thesis ‘Nation Branding - An Investigation of the South Tyrolean Brand Personality and Self-Image'