Joanna Moreno

Managed social media accounts on multiple platforms (Facebook, Twitter, IG) Utilized Facebook Audience Insights, IG Analytics and Tweet Activity Tool. Utilized Google Webmaster Tools and Analytics. Analyzed traffic and log data to obtain additional metrics to define target groups. Optimized web content, and metadata for efficient search queries. Subscribers to Buffer Social, Gary Vaynerchuk and Seth Godin to keep updated on changes.

• Managed, trained and supervised a store with over 225 employees. • Managed all aspects of the visual and merchandise departments. • Prepared and delivered quarterly and annual reviews to regional managers. • Ensured all presentations on the floor are quality tested to A&F standard • Managed HR procedures. • Managed staffing and hours management • Managed staff scheduling • Managed contract changes and renewals • Managed A&F social media accounts

• Managed press releases, press notes and marketing articles • Prepared and organized press conferences • Prepared and organized events • Maintained constant contact with journalists and media representatives • Maintained effective working relationships with VIP clients • Prepared weekly/monthly and annually reports for VIP clients • Administered clients’ social media accounts

History of USA, gender studies, American cinema, American culture

social media, online marketing, online campaigns, online advertising

Film History, film analysis, sociology, creative writing