Joel Goldfoot

Angestellt, Design Director. Enterprise Products, Whip Media

San Francisco, Vereinigte Staaten

Über mich

Award-winning, data-driven Enterprise SaaS VP | Sr. | Exec | Design Director with extensive experience building and leading design teams that create best-in-class software. ‣ Instrumental in developing data-driven workflows, and successfully integrating Dual-track Agile methodologies for the design team. ‣ Directing complex projects from discovery to development, as well as overseeing the execution of design solutions ‣ Demonstrated success in laying the entire creative groundwork for new projects while expanding upon existing ideas to innovate concepts beyond stakeholders’ expectations. ‣ Track record of delivering globally recognized work, as well as managing a multitude of technically complex SaaS products. ‣ Excellent communication and presentation skills, with the ability to gracefully defend data-driven design decisions to executive management and clients.

Fähigkeiten und Kenntnisse

Brand strategy
Brand Development
Corporate Identity
Print advertising
Digital advertising
Enterprise SaaS
UX/UI Design
Graphic Design
Animation
Team Building
Logo design
Staff motivation
Mentoring
Cross-functional Communications
Photo Direction
Video Direction
Art Direction
Creative Direction
UX Strategy
UI Strategy
Video editing
Web Design
Responsive web design
Visual Story Telling
SaaS
Team leadership
UX Design
UX Research

Werdegang

Berufserfahrung von Joel Goldfoot

  • Bis heute 2 Jahre und 5 Monate, seit Jan. 2022

    Design Director. Enterprise Products

    Whip Media

    Directly partnering with Product Managers, Engineers, Designers, Data Scientists, Researchers, and Strategists, I lead the visioning, approach, and execution of the UX and Visual Design to deliver world-class enterprise SaaS products to our Fortune 500 customers that are valuable, usable, and feasible.

  • 8 Jahre und 1 Monat, Aug. 2013 - Aug. 2021

    Creative Director

    Sepialine

    My primary focus at Sepilaine was to head the design efforts for our SaaS Enterprise Products. Additionally, I executed various functions in this startup environment, ranging from corporate and product brands’ appearance to designing and directing UX projects for SaaS and mobile products, web design, and building landing pages, promotions, presentation templates, and promotional print collateral.

  • 5 Jahre und 10 Monate, Jan. 2008 - Okt. 2013

    Creative Director

    goldfoot

    Directed and Designed numerous mobile/iOS and Android applications. Produced company branding, packaging, promotional campaigns, and marketing communications. Directed brainstorming and strategy sessions to shape brand standards and create procedures to ensure adherence to brand strategy and align with business objectives. • Launched a 15-million-dollar brand, Tera’swhey with branding, packaging, and collateral materials resulting in nationwide adoption from Whole Foods and ultimately selling for $80M

Ausbildung von Joel Goldfoot

  • Bis heute 2 Jahre und 5 Monate, seit 2022

    Human-Computer Interaction for User Experience Design

    MIT

21 Mio. XING Mitglieder, von A bis Z