Jörg Gier

# How can we make the value chain more sustainable in an ecologically tangible and economically measurable way? # How can our manufacturing and consumption data be (better) used for holistic process optimization? # How can we optimally use each SKU where it is in demand? # How can Digital Product Passport (DPP) requirements be met? # How can the shopping experience be enhanced while reducing merchant effort? # How to get 99% merchandise control and transparency? How to digitally protect original branded goods and distinguish them from fakes? I am convinced that many of the qualitative & quantitative challenges we face today can be overcome by transforming from the physical to the digital. It's up on us. Let's get started! For this transition, every physical object should be given a unique digital identity.