Johanna Bouko

Berufserfahrung von Johanna Bouko

• Bis heute 9 Monate, seit Sep. 2023

  Senior Business Development Manager

  The French Guys UG

  - Key account management: B2B relationship with external stakeholders (marketplaces/selling platforms/distributors/suppliers) - Sales growth: drive to e-store & revenue via B2B & B2C turnover - Strategic and operational marketing campaigns (online & offline channels) - Media plan & content creation (copywriting & layout) for social media, newsletter online shop, LinkedIn, magazine ads - Project/process management: retail POS, CRM & fulfillment/production Market trends & competitors analysis researches

• 7 Monate, März 2022 - Sep. 2022

  Senior Business Development Associate

  Wayfair

  - Business development: launch planning of Perigold (marketplace) in Europe with focus on the French consumer market, business analysis, strategy design & implementation growth, customer value, competitive and product category analysis - Key account management: B2B relationship with external Home & Living stakeholders (brands/agencies/distributors/suppliers), acquisition, buying, commercial & contractual negociations & onboarding

• 2 Jahre und 4 Monate, Okt. 2019 - Jan. 2022

  Sales & Marketing Project Manager

  My Little Paris GmbH

  - Sales & Marketing strategy - growth on German market - Key account management: acquisition (sourcing) B2B Beauty products with beauty brands & media agencies - Brand advertising & media sales marketing: media solutions (mediaplan) & content creation for cross-medial campaigns (SM, Newsletter, Print, Influencers coop. etc.) - Campaigns reportings : media reaches, direct response, conversion rates, brand awareness, leads generation, best practices, business results - Market analyse surveys & trends scouting

• 2 Jahre und 5 Monate, Juni 2017 - Okt. 2019

  Partnerships & Sales Manager

  metacrew group GmbH ::: part of metacrew group

  - Account management: B2B Beauty & Lifestyle partners acquisition, "in-sides Sales" activities, campaigns reportings - Trend scouting: market & competitor analysis - Event management: "Box-ambassador" by trade fairs and events

• 1 Jahr und 8 Monate, Juli 2015 - Feb. 2017

  Agent D/A/CH (Germany/Austria/Switzerland)

  Exalis GmbH

  - Project Who's Next & Première Classe (Paris Fashion trade fair): account management, exhibitor acquisition, visitor Marketing, PR - Project Carlin Creative Trend Bureau (French trend & design agency): account management, B2B partner acquisition, trend consulting, trend conference speaker on trade shows