John Riutta

Born Again Bird Watcher LLC is my own firm. Through it I consult both for and not-for profit firms desiring to enter or expand their visibility in nature-oriented markets.

Over a period of ten years I began in the technical department, moved into the marketing communications group, then established the observation market development project where I spent the remainder of my career with the firm. My most significant and recent responsibilities involved the establishment of the firm in the bird watching (birding) optical products market. It was during this period that I created and developed through production and release into the marketplace the Yosemite binocular.