Jonathan Zetlaoui

Group-level role, reporting to CMO • Lay the foundations for the customer experience and analytics functions • Develop the product strategy, roadmap and test plan for UK-based brands across all customer touch-points; acts as a consultant to other brands • Lead website redesign projects to improve conversion and monetisation to deliver millions of pounds of incremental revenue • Set marketing analytics priorities; develop methodologies for performance management & KPIs, testing and pricing

Food tech start-up, offering on-demand meal delivery Managing global team in UK, France, Belgium, Spain • Designed and led execution of marketing plan (on- & offline, ABL, BTL) focused on customer acquisition and brand awareness, delivering month-on-month double digit growth and supporting launch in new markets • Championed customer experience across all touch-points (site, app, service) • Laid the foundations for the marketing function, including strategy, hiring, process and best practices

Global web-to-print leader, with $1.5bn turnover in FY15, serving 17m customers Office of the CEO, “Most of World” (MoW) unit (Emerging Markets) • Led China venture start-up project as General Manager’s second-in- command, focused on finding product-market fit and setting up operations • Supported strategy development and change management in emerging markets (India, Japan, Brazil), through hands-on collaboration with General Managers and their teams; developed and evangelised new tools & processes

Regional headquarters for “Most of World” (MoW) business unit (APAC & Emerging Markets) • Managed performance marketing, pricing and site merchandising for Vistaprint Singapore, resulting in ~20% year-over-year repeat revenue growth • Led product development (roadmap, business requirements, marketing plan) for a category-defining product (mobile website builder) aimed at emerging markets

European headquarters, in charge of marketing operations in 16 European countries Managed a team of 3 • Set up initial pricing team in Europe, led pricing strategy, developed and implemented European pricing governance, processes and best practices • Initiated and led shipping pricing overhaul project, resulting in ~$6.5m p.a. increase in gross margin in Europe; managed project team and led product pricing optimisation project, resulting in ~$10m p.a. increase in gross margin

European headquarters, in charge of marketing operations in 16 European countries Managing team of up to 4: • Participated in the definition of the new product strategy and roadmap and improved the performance of existing products through pricing, promotions, site experience optimisation and merchandising • Led new product development and introduction projects in collaboration with Software Engineering and Sales & Marketing: customer value proposition, business requirements, pricing, marketing plan

Top-tier management consulting firm • Organisation and process redesign for a French telecom operator: Interviewed senior managers to map out operational workflows and develop transformation plan to deliver a 30m€/year cost reduction (17% of cost base) • Internet strategy for a leading French retail bank: Analysed customer acquisitions by product and developed business plan to devise new distribution and positioning strategy, aimed at delivering 40-80m€ extra EBIT over 4 years

Top tier management consulting firm • Launch of 3rd mobile operator (Serbia): Designed offers and pricing, developed marketing plan and key marketing processes, helping operator gain a 12% market share 30 months after launch, in line with business plan • Turnaround of leading mobile operator (Egypt): Identified root causes of poor performance vs. challenger and designed integrated turnaround plan (pricing, distribution, etc.) to help the operator regain the first market position