José Alonso Pisfil

Responsible for the coordination, management reporting and optimization of local and global e-mail marketing campaigns within the DMG MORI Group for the regions DACH, EMEA, Asia & Americas. Further responsibilities include CRM-management, development of marketing automation use cases and website (personalisation) projects.

• Maintained and developed the global DMG MORI websites in up to 12 languages. • Created, planned, implemented and optimized multi-level newsletters campaigns in cooperation with production plants and local marketing managers meeting all deadlines • Assessed websites performance in Google Analytics • Improved company's website rating using SEO • Supported the development of the EMO App 2019 • Collaborated in the creation of the newsletter and website reporting for top management

• Creteated 40+ product animated videos (using Adobe After Effects), which are running till 2021 in company's LinkedIn page as part of social media marketing campaign • Improved company's webpage rating in Google using SEO optimization and internal backlinks • Maintained company's website (adding 50+ blogs) using Wordpress and Hubspot CRM System • Created online banners, e-books and job advertisements using Photoshop, Illustrator, and InDesign

• Planned the order and delivery of parts (50+ orders per week) meeting all deadlines properly • Generated scrapping applications in order to ensure an optimum utilization of the stock space • Created packing orders and controlled its distribution to the packing department • Elaborated a monitoring tool, which was then used to control the volume of production in production lines

Movistar is the business unit of the Telefonica Group. • Provided ideas for calendar designs and anniversary brochures, helping to elaborate 20+ final versions • Coordinated events (20+) for third-parties • Analyzed service providers in the market to secure low-cost services to third-parties

• Elaborated marketing campaign presentations for Management • Maintained website • Managed supply of vehicles (100+) of Chrysler, Jeep, Dodge, Wrangler, and Mercedes Benz nationwide • Identified business opportunities that increased sales in the bus sector • Conducted competition analysis in the Bus & Sprinter sector that helped to improve the current pricing and marketing strategy • Analyzed and segmented potential buyer personas to address their needs better with online marketing campaign

MBA Exchange Program Abroad: Complementary moduls (60 h.) on campus at the University of San Diego, USA.

• Part-time MBA, accredited by the FIBAA • Class Representative • Courses: Economics, Marketing & International Strategy, Strategic Corporate Management, Management Decision-Making, Value-base Controlling, International Investment, Leadership Competencies, HR Management, Research Methods

• Ranked #1 globally for marketing education, AACSB accredited, top 5 % business school. • 5 Courses + final project: Marketing, financial accounting, corporate finance, operation management, and human capital. • Taught by Wharton's top faculty professors.

6-months upper-Advanced career-oriented Business English Program (+100 hours spent). EF is the world's leading language training company for corporate clients.

• Top 5% business school worldwide, accredited by AACSB. Exchange semester in Switzerland.

• Germany's #1 business school, top 5% business school worldwide, accredited by AACSB. • Focused on Strategy, Marketing, Management, Finance, Economics and business languages.

• Top 10% Fachhochschulreife certificate • Class Representative, Valedictorian, Working part-time at Daimler Peru • Courses in German: Marketing, Accounting, International Commerce, Informatics, Mathematics, Economics, Business Administration, and Costs Calculation

• Top 10 %, 2nd place in the graduation class. • 1st place distinctions in internal contests - oral & written presentations, and sports activities (athletics, soccer) • Class representative, orchestra member, English discussion club, captain in internal sport activities