Josephine Krause

Angestellt, Teamlead Brand Relations & Retail Media, Peek & Cloppenburg KG Düsseldorf

Abschluss: Master of Science, FOM – Hochschule für Oekonomie und Management

Düsseldorf, Deutschland

Über mich

I am passionate about innovation, digitalization, marketing & brand partnerships 🚀 Experienced marketer and strong marketing professional with proven experience in the apparel and fashion industry. Skilled in retail marketing, brand relations, retail media, sales management and e-commerce. Brand Relations & Retail Media 🤝 E-Commerce & Online Marketing 📈 Live-Shopping 📲 Check out my podcast episode about live-shopping and retail media 👉 https://spoti.fi/3xmEISM Check out our masterclass about live-shopping 👉 https://bambuser.com/lp/omr-2022 Check out my blogpost about retail media 👉 https://bit.ly/3uX71YH 📩 Let's connect. Just send a message and say hello! 👋🏻👋🏼👋🏽👋🏾👋🏿

Fähigkeiten und Kenntnisse

Retail Media
Sales Management
Brand Relations
Brand Communication
Vertrieb
Content - und Kampagnenplanung
Marketing
Digital Storytelling
Content marketing
Brand-Management
E-Commerce
Online Management
Shop Management
Organisationsmanagement
Fashion Business
Google Analytics
Content-Management-Systeme
Digital Marketing
E-Commerce-Marketing
Kommunikationsfähigkeit

Werdegang

Berufserfahrung von Josephine Krause

  • Bis heute 2 Jahre und 11 Monate, seit Juli 2021

    Teamlead Brand Relations & Retail Media

    Peek & Cloppenburg KG Düsseldorf

    * Managing online marketing solutions * Communication, presentation and distribution of 360° marketing packages * Development of advertising concepts for the optimal integration of fashion brands into P&C content * Holistic support of the relationship with existing and new customers * Budget responsibility and strategic planning of the retail media business case * Monitoring of relevant KPI's * Development of new retail media products * Professional & disciplinary leadership of a team of seven people

  • 1 Jahr und 6 Monate, Jan. 2020 - Juni 2021

    Manager Shop Management & Brand Relations

    Peek & Cloppenburg KG Düsseldorf

    * Planning & coordination of online marketing solutions (P&C, ANSONS, STYLEBOP) * Communication, presentation and active distribution of 360° marketing packages * Development of advertising concepts for the optimal integration of fashion brands into P&C content * Holistic support and further development of the relationship with existing and new customers

  • 1 Jahr und 9 Monate, Apr. 2018 - Dez. 2019

    Associate Manager Shop Management & Brand Relations

    Fashion ID GmbH & Co. KG - Unternehmensgruppe Peek & Cloppenburg KG Düsseldorf

    Campaigns & Brand Relations

  • 1 Jahr und 7 Monate, Sep. 2016 - März 2018

    Werkstudentin Shop Management

    Fashion ID GmbH & Co. KG - Unternehmensgruppe Peek & Cloppenburg KG Düsseldorf

  • 2 Monate, Juni 2016 - Juli 2016

    Praktikum HR/Employer Branding

    Tenneco GmbH Lake Forest, IL, USA

  • 1 Jahr und 7 Monate, Sep. 2014 - März 2016

    Werkstudentin Employer Branding HR People & Talent Management

    Peek & Cloppenburg KG Düsseldorf
  • 2 Monate, März 2012 - Apr. 2012

    Praktikum HR & Marketing

    ThyssenKrupp Materials, Cradley Heath, UK

Ausbildung von Josephine Krause

  • 2 Jahre und 6 Monate, Sep. 2017 - Feb. 2020

    Marketing & Communication

    FOM – Hochschule für Oekonomie und Management

  • 4 Monate, März 2016 - Juni 2016

    Business English/ Academic writing

    Pace University New York

  • 4 Monate, März 2016 - Juni 2016

    Human Resource Management, Persuasive Communication

    Berkeley College New York

    HR

  • 3 Jahre, Sep. 2014 - Aug. 2017

    Wirtschaftspsychologie

    Hochschule Fresenius

    Human Resource Management, Online Management

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

Interessen

Mode & Lifestyle
Social Media
Marketing
E-Commerce
Online Marketing
Digital Storytelling
Communication
Employer Branding
Online Management
Produktmanagement
Retail Management
Handelsmanagement
Customer Relationship Management
Markenmanagement
Fashion Industry
Fashion Design

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