Julia Boitin

Client Success Manager in ad tech startup (SaaS) to ensure client satisfaction and growth: on-site training and support; consultation and business development; product adaptation and development

Teaching Assistant for the course "Frameworks and Architectures for the Web"

- responsible for web development tasks and maintenance of various Pfizer platforms (mainly Drupal) - internal and external communication (e.g. SharePoint) - building & deploying email campaigns (Harmony/HTML) - image editing - analytics & reporting (Omniture, Google Analytics)

- various web development tasks with a focus on implementing landing pages and maintenance of websites (in particular for www.pcs-paycardservice.de and www.simplepay.de) using different tools and frameworks (e.g. HTML/CSS, JS, Bootstrap, Grunt, CodeIgniter, Git, WordPress) - Facebook marketing

- mainly responsible for Facebook marketing: implementation and optimization of ads; split testing, image editing and texting - assisting in additional marketing-related tasks: Google Analytics; creation of SEO-friendly content; native advertising

- implementation and optimization of campaigns with Google AdWords and Facebook (Business Manager and Smartly) - keyword research and bidding - reporting of KPIs

- implementation and management of online marketing campaigns - analysis and optimization of social media channels - business development - aquisition of cooperation partners - planning and calculation of marketing materials for promotions

Main tasks in the field of online marketing: - assistance in creating SEO, SEM & SMM campaigns, especially Google AdWords and Facebook campaigns - Social Media postings - client research / Business Development Web Development & Design - content creation and maintanance with WordPress