Kateryna Kosenkova

Responsible for marketing strategy, organisation and processes Development and scaling of innovative marketing campaigns and channels Paid traffic and conversion optimization through efficient cross-channel performance marketing Building of the content and brand marketing to boost organic traffic Marketing budget allocation responsibility across channels, partners, and markets Development of business concepts by working closely with Sales, Product, Operations

- accountable for online marketing strategy and management of all online marketing channels - responsible for creation, growth and optimization of all performance marketing channel ( focus on SEM, Facebook, GDN, Remarketing) - involved into SEO activities and content planning and coordination - conversion optimization on the website, structured A/B testing in the conversion funnel - structured and detailed reporting on all online marketing activities - Identification of channel growth opportunities

Design, execution and analysis of online marketing strategies to reach performance targets Development of performance-based online campaigns for FinLeap and its ventures Responsible for all performance based marketing activities (SEM, Display, Affiliate, Facebook) Shaping up fintech companies’ online marketing operations together with founders Expert and sparring partner role to portfolio companies, partners and the press

Conception, further development and implementation of SEM campaigns Management and improvement of the search and content campaigns Maintenance and expansion of campaign structures with regard to key words, display texts and landing pages Improvement of the processes key word development, display texts, analysis and landing pages Analysis and constant optimization of the campaigns based on performance goals Continuous controlling Perform key word, applicant and market researches

Conceptualization, development and analysis of online marketing campaigns Fine-tuning of campaign structures (key words, ad texts, landing pages) Analysis and constant, data-driven optimization of campaigns with regards to performance goals Ongoing controlling, analysis and reporting as well as data mining Supporting clients in keyword, competitor and market research

Coordination and completion of sales reports and forecasts within the main distribution channels; monitoring,controlling and updating of commercial price lists Regular pricing and margin analysis and reporting for management Collection, analysis and reporting of data in order to increase sales productivity Analysis of market dynamics, pricing trends,market opportunities, operating and sales margins for 3 key markets: Italy, Israel, Malta

Assistance in the development of national and international strategies, promotions and concepts for brand Pritt Analysis of markets, competitive activities, trends and brand performance in order to support the brand manager in defining future strategic developments. Support the team in the development of media- and promotion strategies Reporting and operational tasks

Brand Management, Industry Analysis, Market Research, E commerce and E marketing, Project Management, Consumer Behaviour

International Business, Management Consulting

International Business, Corporate Finance, International Market Research, Macroeconomics, International Economics, Business English

Introduction to Management, Introduction to Accounting, Microeconomics, Business Ethics, Business Development