Katharina Andratsch
Bis 2019, Digital Media Management, Fachhochschule St. Pölten
Wien, Österreich
Über mich
✔ Master programme, Digital Media Management (Innovation & Business Development, Marketing & Sales) ✔ 5+ years experience in strategic marketing, digital marketing, project management, media ✔ Product Management, Product Marketing, HRM, Learning & Development ✔ Leading projects - Corporate Projects and working with clients from different industries
Werdegang
Berufserfahrung von Katharina Andratsch
Project & Account Management • Strategy and consulting: strategy, workshop, training • Marketing and media services: Webshop, SEM, Social Media, PR, Media, Content production Corporate projects: • Leading projects in organizational development with 70+ employees including the implementation of a Competence Management Software (360° feedback) • Project lead product and price management of all agency services of the company: market research, pricing, creation of the product catalogue for sales
• Business development and product management for an E-Learning Software (LMS): Market research, data analysis, product positioning, pricing and value proposition, requirements management and coordination of technical development (agile project management), market launch (Website and B2B blog, sales documents, print and digital marketing services, online advertising, B2B newsletter) • Responsibility for the company's internal training platform
2 Jahre und 4 Monate, Sep. 2017 - Dez. 2019
Creative Conceptionist | Marketing Assistant
COPE Content Performance Group• Creative Conception & Project Management: Strategic conception and campaign management in the areas of native advertising and content marketing for different industries, KPI tracking and reporting • Corporate Marketing Assistant for the companies Styria Content Creation and styria digital one: social media, event communication, advertising campaigns, website
4 Monate, Feb. 2017 - Mai 2017
Digital Solutions - Internship
G+J Electronic Media Sales GmbH
• Analysis and preparation of reports for the management • Internal projects e. g. event management and in-house marketing activities • Coordination of sales documents
4 Jahre und 4 Monate, Sep. 2012 - Dez. 2016
Servicekraft & Barista
Casita - Spanisches Restaurant, Pikisch e.U
3 Monate, Juli 2016 - Sep. 2016
Projekt-/Eventmanagement - Internship
ÖGB-Verlag
Assistenz der Projektleitung; Medienkonzeption und Medienproduktion
3 Monate, Jan. 2015 - März 2015
Online-Redaktion
Prosenbauer Kommunikationsmanagement
2 Monate, Juli 2012 - Aug. 2012
Marketing & Sales - Internship
UNIQA Versicherungen AG
Ausbildung von Katharina Andratsch
5 Monate, Sep. 2022 - Jan. 2023
Personalmanagement
ELG E-Learning Group
2 Jahre und 1 Monat, Sep. 2017 - Sep. 2019
Digital Media Management
Fachhochschule St. Pölten
Abschlussnote: Ausgezeichneter Erfolg • Innovation Management & Business Development • Digital Media Strategy & Consultancy • Entrepreneurship & Business Planning • Finance & Cost Management • Content & Programme Management • Recht, Management, Personalmanagement
2 Jahre und 10 Monate, Sep. 2014 - Juni 2017
Medienwirtschaft, Medienmanagement
Fachhochschule St. Pölten
Stragegisches Management, Marketing
Sprachen
Deutsch
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Englisch
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Spanisch
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