Katharina Benz

• Below-the-line marketing activities • Creation of competitor analyses and launch packages • Participating in strategic cross-functional Project Work • Global Event Preparation • Support with Product Development Strategies and Product Concepts • Organising of Benchmarking and Market Research • Generation of innovative Product Ideas • Product Lifecycle Management • Business Plan Development • Collaboration with Engineering, external agencies, Country- Patent- and Brand Management

I support the chair for Business Administration and Marketing at my university. My tasks include • Creation and maintenance of our e-learning platform • Preparation and correction of documents for university lectures • Selection and preliminary correction of seminar papers and degree theses • Support of the scientific work as empirical investigations

• Assistance in the creation/implementation of marketing strategies • Participation in product launches and transnational events/campaigns • Customer Relationship Management • Organisation of customer events • Interdisciplinary collaboration in projects with different departments • Turnover and sales analyses • Collaboration with European-Marketing, Key Account Management, Sales Representatives and external agencies

Marketing, Marktorientiertes Management