Kathrin Gralla
Inhaberin, Geschäftsführerin, Der Rote Drache - Fotografie und Kreativberatung
Stuttgart, Deutschland
Werdegang
Berufserfahrung von Kathrin Gralla
Bis heute 12 Jahre und 1 Monat, seit Mai 2012
Manager Communication Daimler Trucks projects
Daimler AG
Bis heute 15 Jahre und 2 Monate, seit Apr. 2009
Geschäftsführerin
Der Rote Drache - Fotografie und Kreativberatung
2 Jahre und 6 Monate, Nov. 2009 - Apr. 2012
Manager Marketing Fuso Europe
Daimler AG
2 Jahre und 2 Monate, Okt. 2007 - Nov. 2009
Manager Marketing Communication Vans
Daimler AG
Development and implementation of communication strategy, brand development, responsible for classical communication (ads, dealer marketing), branded entertainment (events, sponsoring, co-branding, product placement), films, fairs, communication of alternative propulsion systems.
3 Jahre und 1 Monat, Okt. 2004 - Okt. 2007
Manager Development Sales Organization/After-Sales
DaimlerChrysler AG, Germany
Development and implementation of after-sales network professionalization strategy and initiation/execution of projects focused on improving customer satisfaction and operational excellence driven by the Block Exemption Regulation (BER). Implementation of Mercedes-Benz TechMasters as brand for professionalization in wholesale and retail worldwide.
3 Jahre und 3 Monate, Juli 2001 - Sep. 2004
Executive Assistant to CEO/Senior Manager
DaimlerChrysler South East Asia Pte Ltd, Singapore
Supporting the CEO in all daily business operations, managing the Regional Working Group Asia (covering Asia, Australia, South Africa on CEO-level), participating in strategic projects.
1 Jahr und 6 Monate, Jan. 2000 - Juni 2001
Senior Manager Business Operations Development
DaimlerChrysler (China) Ltd. Beijing/P.R. China
Managing strategy implementation for North East Asian markets, developing business plans for forming and restructuring Joint Ventures and other investment projects.
1 Jahr und 1 Monat, Dez. 1998 - Dez. 1999
Manager Strategy Development Asia
DaimlerChrysler AG Germany/Singapore
Responsible for integrating strategy development processes and procedures for all Asia/Pacific markets. Located in Stuttgart and Singapore.
2 Jahre und 11 Monate, Jan. 1996 - Nov. 1998
Manager International Executive Development Programs
Mercedes-Benz Marketing Academy, Daimler Benz AG
Responsible for designing and executing training programs for international executives (leadership behavior, financial planning, strategy development, marketing) in cooperation with Universities of St.Gallen and Lausanne, Switzerland.
Ausbildung von Kathrin Gralla
2 Jahre und 1 Monat, Aug. 2013 - Aug. 2015
Professional Photography
New York Institute of Photography
4 Jahre und 1 Monat, Sep. 1990 - Sep. 1994
Marketing, Psychology
Hohenheim University (Germany)
Marketing, Communication, Psychology, Consumer Science
Sprachen
Deutsch
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Englisch
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Chinesisch
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Französisch
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