Kiki-Adina Husmann

Lead for joint Shopper Marketing campaigns with focus retail customers (pure play and omnichannel). Strategic interface between Sales & Marketing departments.

Digital Marketing and eRetail management across the entire Mattel product portfolio (incl. power brands like Barbie, Hot Wheels, Fisher-Price, UNO, and Scrabble) - Full-funnel campaigns via Search, Display, Programmatic, Video, Social, Retail Media (incl. Google, FB, IG, Criteo, AMZ etc.) - Social Media (FB, IG, TikTok, YT, Influencer) - eCommerce (Joint Business Planning with key retailers, 360° Integrated Retail Media Approach) - SEO lead - CRM (content, acquisition, conversion, retention)"

Digital Marketing Executive at HS Ad (internal lead agency of LG Electronics Deutschland and part of the LG Group) in the DMC (European Digital Marketing Center of LG) • Responsible for German market • Digital Marketing for B2C (Home Entertainment, Home Appliances, Mobile Communications, Information System Products) and B2B (Information Displays, AirCon, Solar) • Website operations • Digital campaign management (Search/ Display/ Advertorials/ Programmatic/ Social Ads) • Social Media (FB, TW, YT, IG)

Digital Marketing Manager at LG's internal marketing agency HS Ad (part of GIIR Germany GmbH) Responsible for all online-related activities of LG Deutschland (focus on website operations, content management, social media)

Co-Founder of the event and artist agency ‘Künstlermeile’ www.kuenstlermeile.de "Künstlermeile vermittelt professionelle Sänger, Musiker und Schauspieler an private Veranstaltungen." Responsible for digital marketing, PR and graphic design Experiences: Event and project management, social media, online and offline promotions, teamwork, customer contact

Group Commercial Operations & Strategy / Consumer Services / Mobile Wallet Services Product management of Vodafone Wallet • Development and marketing of a financial app in the field of mCommerce • Coordination of the launch of Paypal in the Vodafone Wallet across five European countries

Internship at Rocket Internet Online marketing editor for SEO content for tech-startups (incl. Zalando and eDarling)

Elected MBA Class Speaker for Class of 2022

Top 100 Universities in the world I Triple Crown Accredited I Top 50 Masters Programs Globally School of Business & Economics at Maastricht University • Degree and thesis completed in English language • Courses: incl. Return on Marketing, Marketing Innovation Management • (Dutch) GPA: 8/10

Exchange year in Tokyo, Japan ICU is considered the most prestigious Liberal Arts College in Japan • Courses completed in English or Japanese • Courses incl. International Marketing, Comparative Law, Japanese • Scholarship holder of Japan Student Services Organization (JASSO) • GPA: 4/4

Top 100 Universities in the world I Triple Crown Accredited I Top 50 Masters Programs Globally School of Business & Economics at Maastricht University • Degree and thesis completed in the English language • Study Track: Strategy and Innovation (Major), Finance (Minor) • (Dutch) GPA: 8.3/10