Krisztina Fülöp

Full scale responsibility of the assigned category in HungaryResponsible for product category and lifecycle management, market research, product development, and product launches. Plan, monitor and observe the marketing budget in order to ensure the profitability of the given brands. Create pricing strategy for the assigned products, cooperating with the sales, financial and production departments. Control merchandising, training of the merchandising and sales team, developing tailor-made promotions.

Responsible for product management in terms of new launches, launch planning within Central Europe marketing department.Collecting and providing market information on product performance to sales and marketing, creating profitability analysis on product and country basis. Leading process improvement projects in terms of forecasting, creating new effective sample management within the region. tracking and analysing brand performance, providing mid term industry analysis to management.

Responsible for several ongoing projects with special care of the timing and profitability as well as their internal and operational organisation. Coordinating the work of the different departments (researchers, programming and field) and managing people’s effective working time. Cost tracking in case of each projects and reviving the source of the occurring extra costs and timesheet hours of the employees. Full-scale responsibility for managing and analysing internal research projects.

Participation in the preparation and conduction of the specific researches, regarding the clients’ needs. Leading ‘tracking’ research projects of companies in FMCG and Telecommunications sector. Analysing the results of the surveys such as brand insights, copy tests, tracking tests. Giving insight for the clients of their changing market position, monthly reporting to the client and other operative tasks.

Service management and marketing communications