Lara Atkinson
Angestellt, Head of Marketing, PageGroup
Über mich
Head of Marketing with 10 years of experience at publicly listed companies in the financial sector and recruitment industry. Background in B2B and B2C marketing, lead generation, branding and trademark protection, and PR, executive as well as internal communications. Management of more than 15 HC across different countries and M. € budget responsibility. Results-driven and passionate about my job, love challenges and always encouraging change.
Werdegang
Berufserfahrung von Lara Atkinson
In my current role I'm a member of the Board at PageGroup Germany and responsible for marketing and communication for all PageGroup brands in Germany, Poland and Austria. Together with our colleagues in the European Shared Service Center we drive the marketing programme across CRM, website, digital media and multi-channel campaigns. All local social media channels and PR activities are handled by the team as well as internal communications and Employer Branding activities.
3 Jahre und 7 Monate, März 2019 - Sep. 2022
Head of Marketing & Capital Markets Academy
Gruppe Deutsche BörseAs Head of Marketing for the division Cash Market, I was responsible for service and product marketing for B2B and B2C clients as well as supporting the positive perception of the division by developing marketing and communication strategies and implementing them. Additionally, I was responsible for the Group's financial market training provider, the Capital Markets Academy since 2021.
2 Jahre und 2 Monate, Jan. 2017 - Feb. 2019
Community Relations & Executive Communications Manager
Gruppe Deutsche Börse- Developing a corporate story for the business area Cash Market, preparing speeches and position papers, writing interviews and by-lined articles for one of Deutsche Börse’s executive board members - Leading streams of strategic projects with a focus on communications, marketing and business development, e.g. the expansion of the famous stock exchange building in Frankfurt - Supporting the positioning of the area vis-à-vis the community in Frankfurt and politicians in Germany
1 Jahr und 2 Monate, Nov. 2015 - Dez. 2016
PR & Content Manager
STOXX Ltd.
- Main point of contact for global media outlets, writing press releases and articles, organising interviews as well as media trainings, steering internal spokespeople and PR agencies in Asia, Germany, UK and the US - Responsibility for PR and Social Media strategies as well as campaigns - Co-Editor of the company's blog and client magazine including content planning, creation, managing external writers and native advertising
1 Jahr und 3 Monate, Aug. 2014 - Okt. 2015
Marketing & Communications Consultant
Gruppe Deutsche Börse- Developing a marketing strategy for Deutsche Börse Venture Network, a platform to connect start ups and investors, which included setting-up a website, creating content, establishing social media channels and newsletter - Marketing for IPOs/IBOs, serving as the main point of contact for external agencies - Supporting the Digital Strategy project of the business area Cash Market which included the launch of two websites and content management
Sprachen
Deutsch
Muttersprache
Englisch
Fließend