Lars Hedegaard Pedersen
Bis 2018, Strategy & Content Development, MUST
Aarhus, Dänemark
Über mich
Experienced story teller and business strategist. Creative with strong analytical and excellent communication skills. Handles marketing, PR and communication strategies across digital, public and social media. Manage creative disciplines, such as content and concept development, new media formats and development of entire communication strategies. Covered Danish and international marketing industry as both a journalist and a business analyst for +10 years, and published more than 1.200 articles on topics such as marketing, strategy, media, PR, communications, creative concepts, consumer and strategic insights, trends and development of technology and new media formats. Former member of the editorial staff of the Danish marketing publication Markedsføring and contributed to various nationwide media companies, which includes the business daily, Børsen and the business section of Berlingske. Other media include Jyllands-Posten, Finans, Mediawatch, Dagligvarehandlen and TID & Tendenser.
Werdegang
Berufserfahrung von Lars Hedegaard Pedersen
Bis heute 5 Jahre und 5 Monate, seit 2019
Columnist, Business Analyst
Børsen
Bis heute 5 Jahre und 5 Monate, seit 2019
Columnist, Business Analyst
Finans
Bis heute 8 Jahre und 5 Monate, seit 2016
Communications Advisor | Journalist | Business Strategist | Content Developer
www.agencia.dk
Experienced story teller and business strategist. Creative with strong analytical and excellent communication skills. Handles marketing, PR and communication strategies across digital, public and social media. Manage creative disciplines, such as content and concept development, new media formats and development of entire communication strategies. Former member of the editorial staff of the Danish marketing publication Markedsføring and contributed with content to various nationwide media companies.
2019 - 2019
Editor, Strategic Advisor
Danish Association for Graphic Communication & Media (Grakom)
11 Monate, 2018 - Nov. 2018
Strategy & Content Development
MUST
2011 - 2015
Journalist
Danish Marketing Association
News production and analysis within marketing, media and creative industry. Covered topics such as marketing, branding, strategy, media, communications, PR, creative concepts, consumer insights, trends and development of technology and new media formats. Responsible for news production as well as maintenance of website, social media and online community (Danish Marketing Association). Published +1.200 articles in the marketing magazine: Markedsføring and online media: www.markedsforing.dk
2007 - 2014
Experienced Marketing & Communications Specialist
agencia company
Involved in projects with focus on marketing, PR and communication strategies across multi-channel platforms. Creative with strong analytical and excellent communication skills. Worked +10 years with strategic insights, project management and creative disciplines such as concept development, story telling and deployment of new media formats.
2012 - 2012
Columnist
Aarhus Stiftstidende
2010 - 2011
Member of the Scandinavian Board
International Association of Business Communicators (IABC)
Member of the Scandinavian Board
2010 - 2010
Correspondent
Windpower Monthly (Haymarket Publishing)
2005 - 2007
Senior Consultant
AM Production
Involved in projects with focus on marketing, communication and online media. Experienced in integrated communications strategies and concept development; combining different media platforms with branding, creative discplines and copy writing.
Ausbildung von Lars Hedegaard Pedersen
2010 - 2011
Media Management
Danish School of Media and Journalism
2009 - 2010
Danish School of Journalism
2009 - 2009
Danish School of Journalism
2007 - 2008
Int. Advertising Association
2000 - 2001
University of Southern Denmark
1996 - 1996
University of Aalborg
Sprachen
Englisch
Fließend
Dänisch
Muttersprache
Spanisch
Gut
Deutsch
Gut
Schwedisch
Gut
Norwegisch
Grundlagen
Italienisch
Grundlagen
Portugiesisch
Grundlagen